Comcast takes drastic action as customers rapidly cut service originally appeared on TheStreet.
Comcast (CMCSA) , which operates internet, phone, and cable services under the name Xfinity, continues to see a startling change in customer behavior that appears to be growing legs, and the company is taking drastic measures to reverse the trend.
In Comcast’s second-quarter earnings report for 2025, it revealed that it lost about 226,000 internet customers during the quarter, which is almost 88% higher than the number of internet customers it lost during the same quarter last year.
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The loss comes after Comcast announced in December its plan to raise prices for Xfinity services this year. The company said “strategic investments” were needed to make its network “smarter, faster and more reliable,” which angered customers.
Related: Spectrum suffers major loss as customers pull the plug on service
It also recently decreased Xfinity’s monthly autopay discount from $5 to $2 for customers who use credit and debit cards to pay their bills.
Earlier this year, Comcast tried to lessen the blow of price hikes by rolling out a five-year price lock guarantee for Xfinity plans, but customers continue to cut the cord on internet services in large numbers.
During an earnings call on July 31, Comcast revealed that it saw a slight uptick in the number of customers whose service was cut off due to nonpayment during the quarter.
Also, Comcast Chief Financial Officer Jason Armstrong said during the call that the “competitive environment” the company operates in “remains intense.”
“Fixed wireless remains very active in the marketplace,” said Armstrong. “Fiber competitors continue to build more capacity.”
Comcast is currently facing increased competition from AT&T, Verizon, and T-Mobile, which all offer fixed wireless internet. This service provides internet access to remote or underserved areas at prices that are usually lower than traditional internet services.
Related: Comcast announces a big change to win back frustrated customers
During the second quarter of this year, AT&T, Verizon, and T-Mobile collectively added about 932,000 new 5G home internet customers.
According to a recent survey from Cord Cutters News, now, only about 40% of consumers rely on cable TV companies for their internet service, a significant decline from 45% in late 2024. Also, roughly 11% rely on 5G home internet, an increase from 8.4% just a year ago.
