Newcastle
United has entered a multi-year partnership agreement with cryptocurrency
exchange BYDFi, adding another digital asset company to the growing list of
crypto sponsors in English football.
Newcastle United Partners
with Crypto Exchange BYDFi
The deal
makes BYDFi the Premier League club’s official cryptocurrency exchange partner.
Terms of the agreement were not disclosed by either party.
The
partnership comes as Newcastle United continues building its commercial
portfolio following the Saudi-backed takeover in 2021. The club has been
working to expand its international presence, particularly in Asian markets.
๐ We are thrilled to announce our partnership with @NUFC BYDFi has become Newcastle Unitedโs Exclusive Official Crypto Exchange Partner, in a shared commitment to innovation, integrity, and long-term value for supporters and users worldwide.As Official Partner of Newcastleโฆ pic.twitter.com/HiANyZBwrn
โ BYDFi (@BYDFi) August 26, 2025
For
Newcastle, this is not the first partnership with companies from the retail
trading sector. Last year, the
club added broker VT Markets to its partners, while a few years earlier
Israeli fintech eToro was
among its main sponsors.
Newcastle
has also previously worked with crypto firms, including
a 2019 deal with trading company StormGain, whose logo appeared on the
sleeves of the clubโs match jerseys.
BYDFi,
which launched in 2020, claims to serve over one million users across more than
190 countries and territories. The Seychelles-based platform offers
cryptocurrency trading services for retail investors.
Growing International
Audience
Newcastle
United’s Chief Commercial Officer Peter Silverstone highlighted the club’s
recent growth metrics in announcing the deal. He noted that since the 2021-22
season, the club’s broadcast audience ranks second among European clubs, while
it attracts the fifth-highest Premier League television audience in the
Asia-Pacific region.
“We’re
excited to welcome BYDFi to the Newcastle United family,” Silverstone
said. “Our club has seen incredible growth in recent years… This
partnership gives BYDFi a fantastic platform to connect with our supporters
around the world.”
The club
also reported being the fastest-growing Premier League team on social media
last season, though specific follower numbers were not provided.
BYDFi
Co-founder and CEO Michael Hung described the partnership as aligned with the
company’s expansion goals. “Partnering with one of Europe’s biggest clubs
shows our ambition to continue our growth and reach new audiences,” Hung
said.
Crypto Partnerships in
Football
The
Newcastle-BYDFi deal reflects the continued interest from cryptocurrency
companies in football sponsorships, despite increased regulatory scrutiny in
recent years. Several other football clubs clubs have signed similar
partnerships with digital asset firms.
Earlier
this year, Italyโs
Juventus partnered with Tether, while Bitpanda
joined the group of sponsors of FC Basel. At the same time, Crypto.com increased
its sports promotion spending to more than $200 million.
According
to data collected by B2BINPAY, crypto
funding in sports reached $565 million in the 2024/25 season, with 60
percent tied to football-related deals.
The
partnership will involve BYDFi working to connect with Newcastle’s global
fanbase through digital finance tools and experiences, though specific details
of fan-facing initiatives were not outlined in the announcement.
Newcastle
United currently sits in mid-table in the Premier League after significant
investment in player transfers following the ownership change. The club has
been building its commercial partnerships as part of broader revenue
diversification efforts.
This article was written by Damian Chmiel at www.financemagnates.com.
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