Investment in Alphabet’s independent growth fund will accelerate OMNIA Partners’ position as the leading tech-enabled group purchasing organization
FRANKLIN, Tenn., Sept. 15, 2025 /PRNewswire/ — OMNIA Partners, the nation’s largest and most experienced group purchasing organization for the public and private sectors, today announced an investment from CapitalG, the independent growth fund of Alphabet, one of Silicon Valley’s most prominent investors.
“The future of procurement isn’t just about better contracts; it’s about intelligent, AI-driven platforms that fundamentally reshape how organizations buy,” said Todd Abner, Founder, CEO, and President of OMNIA Partners. “We’re proud to be on the leading edge of procurement’s transformation by combining technology and group purchasing in an entirely new way. CapitalG has already become a trusted investor and is advising us on how to bring our vision to reality.”
Group purchasing is a largely untapped market when it comes to technology transformation, and Silicon Valley investors recognize its potential to revolutionize how business is done.
“We’ve been studying the group purchasing space for several years, looking for a disruptor who could harness technology to unlock ecommerce in this massive market,” said Alex Nichols, Partner at CapitalG. “What we found is that even though OMNIA Partners is already the current leader in the space, they are also the disruptor. Their combined market position and technology vision make us excited about their potential to reshape the group purchasing industry.”
Unlike traditional GPOs that rely primarily on contract aggregation, OMNIA Partners leverages a suite of proprietary technology solutions in addition to its portfolio of leading supplier contracts across nearly every B2B buying category:
OMNIA Partners OPUS: This first-of-its-kind, free e-commerce platform provides a modern, intuitive, seamless, and compliant way for government agencies, for-profit companies, and nonprofits to purchase what they need using the power of cooperative contracts with a consumer-like e-commerce tool. More than 22,000 users have registered since the site launched last year.
SpendPath: OMNIA Partners’ spend analytics solution helps customers gain insight and visibility into their procurement and spending patterns, enabling data-driven decision-making and cost optimization. The company has analyzed more than $400 billion of B2B spending for its customers in the last three years.
CONNECT: A portal that provides suppliers with access to market data, research, sales tools, training materials and buyer trends to help them more effectively acquire new business and reduce their sales cycles using cooperative contracts.