Growth in the edtech and smart classrooms market is fueled by governmental support, with initiatives like India’s PM eVidya and the EU’s Digital Education Action Plan enhancing digital education infrastructure. AR, VR, and simulations segments are set to witness rapid growth due to the rising demand for immersive learning experiences, particularly in STEM and vocational training. The K-12 segment will dominate the market, driven by the integration of interactive tech and rising parental demand. Asia Pacific is expected to record the highest growth rate, spurred by government policies and investments in smart education. Key players include Pearson, Google, Microsoft, and Byju’s, with strategies focusing on expanding market presence through partnerships and innovations.
Global EdTech and Smart Classrooms Market
Global EdTech and Smart Classrooms Market
Dublin, Sept. 23, 2025 (GLOBE NEWSWIRE) — The “Edtech and Smart Classrooms Market by Solution (Projection & Display Systems, Adaptive & Personalized Learning, Augmented Reality (AR), Virtual Reality (VR) & Simulations), End User, and Deployment Type – Global Forecast to 2030” report has been added to ResearchAndMarkets.com’s offering.
The edtech and smart classrooms market is estimated at USD 197.3 billion in 2025 and is expected to reach USD 353.1 billion by 2030 at a CAGR of 12.3%.
Governments worldwide are playing a crucial role in accelerating the adoption of edtech and smart classrooms. Public sector investment in digital education infrastructure, policy frameworks, and funding support has given momentum to this market. For instance, India’s PM eVidya initiative aims to provide multi-mode access to online education for all students, while the European Union’s Digital Education Action Plan (2021-2027) focuses on fostering high-performing digital ecosystems. Similarly, the US invests heavily in programs supporting STEM education and broadband access to rural schools.
Governments are making technology-enabled learning more inclusive by subsidizing hardware such as tablets, digital boards, and Wi-Fi access. These initiatives also promote the use of emerging technologies like AI, AR/VR, and cloud platforms in classrooms. Beyond schools, vocational training and upskilling programs are also supported by government funding, ensuring a broader learner base. Such initiatives not only bridge the digital divide but also ensure long-term growth opportunities for edtech players.
AR, VR & Simulations segment will witness the fastest growth during the forecast period
AR, VR, and simulation tools are transforming classrooms by providing immersive, experiential learning environments. These solutions use headsets, mobile apps, and 3D simulations to create virtual laboratories, historical recreations, and interactive skill-based training modules. AR apps can overlay digital content on textbooks, while VR enables medical students to practice surgeries in virtual operating rooms.
Vendors such as ClassVR, zSpace, and Meta are pushing AR/VR adoption through more affordable hardware and cloud-based simulation libraries. This segment is poised for the highest CAGR due to rising demand for personalized and experiential learning, especially in STEM education and vocational training. The shift toward competency-based learning and gamification is further accelerating adoption. Additionally, government and institutional initiatives to integrate immersive technologies in classrooms are driving rapid expansion, making AR/VR a critical next-wave solution in the edtech and smart classrooms ecosystem.
The K-12 segment is expected to have the largest market size during the forecast period
The K-12 segment refers to technology adoption across primary and secondary education, where smart tools are integrated to improve teaching quality and student engagement. Schools in this category are rapidly embracing digital content delivery platforms, gamified learning tools, and classroom collaboration solutions to cater to tech-savvy learners. A strong trend in this segment is the integration of interactive learning environments, supported by smart boards, tablets, and AI-powered adaptive systems that personalize education to individual learning paces. Vendors like Google (with Google Classroom) and SMART Technologies are deeply embedded in K-12 ecosystems, providing affordable and scalable tools. Governments across regions, such as India’s Digital India initiative and the US E-rate program, are further accelerating adoption by funding digital infrastructure in schools. With increasing parental demand for innovative education, K-12 remains the largest consumer of edtech solutions, driving consistent growth in the global market.
Asia Pacific is expected to record the highest growth rate during the forecast period
The edtech and smart classrooms market in Asia Pacific continues to emerge as a global hub for edtech adoption, supported by government initiatives such as India’s National Education Policy (NEP) 2020 and China’s emphasis on smart education infrastructure. Countries like South Korea and Singapore are leading with investments in AI-driven learning platforms and adaptive assessment tools, making classrooms more personalized and data-driven. Partnerships between edtech startups and telecom operators are accelerating digital access, ensuring rural and remote learners are included in the digital transformation wave. The region also witnesses active participation from players like Byju’s, Yuanfudao, and ClassIn, who are expanding content libraries and offering hybrid classroom solutions to cater to a diverse student base.
Competitive Landscape
The major players in the edtech and smart classrooms market include Pearson (UK), Cisco (US), Anthology (US), IBM (US), McGraw Hill Education (US), Google (US), Microsoft (US), Oracle (US), PowerSchool (US), Instructure (US), 2U (US), Ellucian (US), Turnitin (US), Kahoot (Norway), Smart Technologies (Canada), IXL Learning (US), D2L (Canada), Workday (US), Discovery Education (US), Promethean (US), Byju’s (India), Yuanfudao (China), VipKid (US), 17Zuoye (China), Seesaw (US), Nearpod (US), Age of Learning (US), and Brightbytes (US). These players have adopted various growth strategies, such as partnerships, agreements, collaborations, product launches, enhancements, and acquisitions, to expand their edtech and smart classrooms market footprint.
Research Coverage
The market study covers the edtech and smart classrooms market size and growth potential across different segments, including solutions, end user, deployment type, and region. The solutions studied under the edtech and smart classrooms market include learning content & curriculum management, classroom interaction & collaboration tools, projection & display systems, student monitoring & attendance management, assessment & grading tools, student information systems (SIS) & school ERP, adaptive & personalized learning, augmented reality (AR), virtual reality (VR) & simulations, special education & accessibility tools, and other solutions. The end user segment includes K-12, higher education, and vocational training centers.
The deployment type segment includes on-premises and cloud, where cloud is further segmented into private, public, and hybrid. The regional analysis of the edtech and smart classrooms market covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.
The report provides the following insights
Analysis of key drivers (increasing adoption of LMS & cloud-based education platforms, mobile learning & AI-based personalization, government-funded digital learning initiatives, and rising demand for gamified interactive display deployments), restraints (limited infrastructure and bandwidth in rural and underserved areas, and high capital expenditure for integrated smart classroom hardware), opportunities (demand for interoperable, analytics-enabled platforms, rising preference for hybrid learning models, and rising demand for AR/VR-enabled immersive learning solutions), and challenges (integration with legacy systems and cross-platform compatibility, and cybersecurity risks and regulatory compliance) influencing the growth of the edtech and smart classrooms market
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and product & service launches in the edtech and smart classrooms market
Market Development: The report provides comprehensive information about lucrative markets, analyzing the edtech and smart classrooms market across various regions
Market Diversification: Comprehensive information about new products and services, untapped geographies, recent developments, and investments in the edtech and smart classrooms market
Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Pearson (UK), Cisco (US), Anthology (US), IBM (US), McGraw Hill Education (US), Google (US), Microsoft (US), Oracle (US), PowerSchool (US), Instructure (US), 2U (US), Ellucian (US), Turnitin (US), Kahoot (Norway), Smart Technologies (Canada), IXL Learning (US), D2L (Canada), Workday (US), Discovery Education (US), Promethean (US), Byju’s (India), Yuanfudao (China), VipKid (US), 17Zuoye (China), Seesaw (US), Nearpod (US), Age of Learning (US), and Brightbytes (US)
Key Attributes:
Report Attribute
Details
No. of Pages
301
Forecast Period
2025 – 2030
Estimated Market Value in 2025
197.3 billion
Forecasted Market Value by 2030
353.1 billion
Compound Annual Growth Rate
12.3%
Regions Covered
Global
Key Topics Covered:
Premium Insights
Attractive Opportunities for Players in Edtech & Smart Classrooms Market
Edtech & Smart Classrooms Market, by Deployment Mode
Edtech & Smart Classrooms Market, by Solution
Edtech & Smart Classrooms Market, by End-user
North America: Edtech & Smart Classrooms Market, by End-user and Region
Market Overview and Industry Trends
Market Dynamics
Drivers
Increase in Adoption of Lms and Cloud-Based Education Platforms
Mobile Learning and AI-Based Personalization
Government-Funded Digital Learning Initiatives
Rise in Demand for Gamified Interactive Display Deployments
Restraints
Opportunities
Demand for Interoperable, Analytics-Enabled Platforms
Rise in Preference for Hybrid Learning Models
Rise in Demand for Ar/Vr-Enabled Immersive Learning Solutions
Challenges
Case Study Analysis
Generation: You Employed, Inc. Employed Scales Global Workforce Training With Instructure’s Canvas Lms
Fort Bend Isd Future-Proofed Classrooms With Smart Technologies’ Ops Modules
Chong Gene Hang College Partners With Lenovo for AI-Driven Education
Agora Cyber Charter School Enhanced Virtual Science Instruction With Discovery Education’S Mystery Science
Saanich School District Streamlines Student Progress Reporting With D2L
Impact of Generative AI on Edtech & Smart Classroom Market
Competitive Landscape
Key Player Strategies/Right to Win, 2022-2025
Revenue Analysis, 2020-2024
Market Share Analysis, 2024
Brand/Product Comparison
Company Valuation and Financial Metrics
Company Evaluation Matrix: Key Players, 2024
Company Evaluation Matrix: Startups/SMEs, 2024
Competitive Scenario
Company Profiles
Key Players
Microsoft
Google
Pearson
Anthology
Instructure
Cisco
IBM
Mcgraw Hill
Oracle
Powerschool
Other Players
2U Inc
Ellucian
Turnitin
Kahoot!
Smart Technologies
Ixl Learning
D2L
Workday
Promethean
Discovery Education
Byju’S
Yuanfudao
Vipkid
17Zuoye
Seesaw
Udacity
Age of Learning
Nearpod
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