Webull
UK is rolling out LSE-listed shares and exchange-traded funds on its
platform alongside a two-tier account structure, marking the latest move
by the broker to build market share in Britain’s retail investment sector.
Webull UK
Adds Domestic Shares, Tiered Accounts in Platform Overhaul
The
FCA-authorized subsidiary of Webull Corporation is launching Webull Go, a
commission-free account offering U.S. stocks, options, FTSE 100 constituents
and 20 ETFs, alongside Webull Meridian, a £5 monthly subscription
tier that provides access to roughly 1,000 UK-listed equities and ETFs.
The Meridian account is priced at £0.01 through year-end.
Webull is
also flattening its U.S. equity commission to $0.10 per trade across both
account types, down from a variable rate of 2.5 basis points with a
$0.10 minimum. The change comes as fee pressure mounts across digital
brokerages competing for active traders.
“By
introducing UK shares and ETFs alongside flexible account options, we’re
giving our customers more tools to match their goals and trading
styles,” Nick Saunders, Chief Executive Officer at Webull UK, said in
a statement. “Lower costs, broader access and a straightforward
experience remain central to our mission as we grow in the UK
market.”
The UK
share and ETF offering runs on infrastructure provided by Berlin-based Upvest,
which handles brokerage, settlement and custody for the new products.
Webull UK first announced the Upvest partnership in June, when
introduced fractional shares and ETFs trading.
The Meridian
tier includes multi-currency accounts, reduced foreign exchange fees and
early access to future products.
The UK Retail Market Competition
Intensifies
The account launch comes as several platforms have entered
or expanded in the UK market this year. Robinhood rolled out its desktop trading platform in
June, targeting the country’s 11 million desktop traders, while Revolut launched stock trading services for its
650,000 UK users after receiving FCA approval late last year.
IG Group introduced 24/5 trading on 110 U.S.
stocks in September, allowing clients to trade outside standard market
hours. Ultima Markets secured FCA authorization in
July and plans to begin onboarding UK customers in 2026.
The flurry of activity marks a shift after several years of brokers exiting the UK amid
tighter regulations. OANDA added share CFDs on U.S. and European stocks in
February, while Moneta Markets obtained an FCA license in August through an
acquisition.
The battle
for retail clients is evident not only in the UK market. FinanceMagnates.com
recently reported that similar developments are taking place in Poland, where
new players are entering
the market and local firms have started to
sharply reduce commissions in an effort to attract new customers
Webull Expands Globally
Webull
Corporation, which went public on Nasdaq under the ticker BULL this year, operates
licensed brokerages in 14 markets across North America, Asia Pacific,
Europe and Latin America. The
company reported more than 24 million registered users globally and
has been adding markets throughout 2025.
Upvest
processes over 2 million orders weekly and counts Revolut,
N26 and bunq among its clients. The firm secured FCA approval in
2024 and has been expanding operations in the UK following
earlier partnerships across continental Europe.
The Webull
UK launch in July 2023 initially focused on U.S.-listed securities.
The addition of domestic shares broadens the platform’s appeal to UK-based
investors seeking exposure to local companies alongside international
markets.
A month
ago, the company strengthened its presence in Europe by
opening new Dutch headquarters to oversee operations across the Old
Continent.
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This article was written by Damian Chmiel at www.financemagnates.com.
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