Affirm Holdings, Inc. AFRM is deepening its partnership with Google by backing the Agent Payments Protocol (AP2). AP2 is an open standard, payment-agnostic protocol designed to facilitate secure, agent-led transactions across various platforms. By supporting AP2, AFRM isn’t just adding another integration; it is helping embed its flexible and transparent payment options into a whole new era of digital payments.
AFRM’s platform already integrates with Google Pay and Chrome’s autofill feature, and through AP2, its partnership with Google highlights AFRM’s commitment to responsible lending and consumer trust. By providing real-time assessments and instant credit decisions, often with 0% APR, AFRM allows users to access clear, interest-free installment plans without hidden fees. This could open new opportunities for the company to connect with new consumers and merchants.
This collaboration represents a pivotal moment in the world of payment innovation and the rise of agentic commerce. As AI assistants increasingly handle purchase decisions and financial interactions, AFRM’s integration within AP2 ensures its relevance in a fast-changing digital ecosystem. Also, it signals the company’s intent to diversify beyond BNPL and establish itself as a tech-savvy financial partner.
With this integration, AFRM positions itself at the forefront of agent-led payments, where trust, transparency and technology come together to redefine how consumers and AI agents transact securely. If AP2 gains traction, the company could benefit from increased transaction volumes, better brand recognition and stronger relationships with merchants in Google’s extensive ecosystem. AFRM’s total transactions surged 51.8% year over year in the fourth quarter of fiscal 2025.
Some of AFRM’s competitors in the fintech space are PayPal Holdings, Inc. PYPL and Visa Inc. V.
PayPal is making significant strides in the world of AI agents with the launch of its Agent Toolkit, which seamlessly links AI models to its payment APIs. PayPal’s total payment volume increased 6% year over year in the second quarter of 2025.
Visa is advancing rapidly in the world of AI agents with its Intelligent Commerce initiative. It is developing secure frameworks that enable AI agents to seamlessly interact with Visa’s payment APIs, carry out transactions and handle user preferences while ensuring transparency and control. Its processed transactions increased 10% year over year in the third quarter of fiscal 2025.
In the year-to-date period, AFRM’s shares gained 25.7% compared with the industry’s rise of 20.9%.