The company is working with investment bank Evercore on the sale, three of the people said. All four asked not to be identified because the process is confidential.
In 2017, Rihanna, whose full name is Robyn Rihanna Fenty, launched Fenty Beauty with the help of Kendo Brands, LVMH’s in-house beauty incubator. She and LVMH each own half of the company, sources said.
LVMH and Evercore declined to comment. Fenty Beauty and representatives for Rihanna did not immediately return requests for comment.
Fenty Beauty, which generated around $450 million of net sales in 2024, could be valued at somewhere between $1 billion to $2 billion, two of the people said.
Barbados-born Rihanna, who also owns lingerie brand Savage X Fenty, started Fenty Beauty to create a makeup line that works for a wider range of skin tones and types, including Black, Hispanic and Asian women. The products, which include makeup, skincare, haircare and fragrance, are sold in Sephora and on Amazon.
Elf Beauty bought Hailey Bieber’s company Rhode for $1 billion earlier this year.
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E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion
In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.
