Ty Haney, the serial entrepreneur behind DTC activewear label Outdoor Voices, was sued this month by investors in her beverage company, Joggy. The news was first reported by the Denver Post.
Haney founded Joggy, which sells $40, 12-pack energy drinks, in 2024, four years after her ouster from Outdoor Voices. The lawsuit, which was filed by local Boulder, Colorado-based investors on Oct. 14 according to Denver Post, alleges that Haney entered a “non-binding” agreement with a local investment firm called Sinco in February to help secure emergency financing for a wholesale order from Target. But in June, Haney wanted to restructure the agreement and dilute Sinco’s equity after the firm raised $3 million for Joggy, without allowing the company and other backers to recoup their investment, the lawsuit claims.
“The small group of investors who asserted the claims in this lawsuit were previously trusted by the Joggy team to invest and help build the company. Despite that trust, they failed to fulfill their obligations and now seek an unwarranted payout through a baseless lawsuit,” the company said in a statement. “This lawsuit is nothing more than a shakedown.”
In addition to Joggy, Haney also heads the blockchain-based rewards platform Try Your Best, which raised an $11 million Series A funding round in June. In July, Haney returned to Outdoor Voices to lead the brand’s relaunch, less than a year after it was acquired by investment firm Consortium Brand Partners. Among her creative overhaul, which included a new cursive logo and a return of the brand’s signature “doing things” tagline, Outdoor Voices also sells items affiliated with Haney’s drink brand, such as the $38 love bra in a “Joggy” green.
Learn more:
Ty Haney Is Back at the Helm of Outdoor Voices
Five years after exiting the activewear label she founded, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.
