Webull
launched an upgraded version of its AI assistant today (Monday), adding
portfolio review capabilities and natural language order placement.
The trading
platform, which
went public in April and has seen its shares fall more than 70% since debut,
is banking on artificial intelligence to differentiate itself in a crowded
retail brokerage market where Robinhood and Interactive Brokers have rolled out
similar features in recent months.
Webull’s assistant,
called Vega, now reviews user portfolios and flags gaps between stated
investment goals and actual positions. The feature analyzes trading patterns
and alerts users when their behavior drifts from their original strategy,
according to the company.
“The
amount of information available to investors today is both a strength and a
challenge,” said Anthony Denier, Group President and U.S. CEO of Webull.
“With Vega, we’re helping traders navigate that landscape with greater
clarity and confidence.”
Voice Trading Enters
Retail Platforms
The upgrade
includes voice-activated order placement, letting users describe trades in
plain English rather than navigating menus. The system displays interpreted
order details before execution, a safeguard Webull says prevents errors when
verbal commands are translated into actual trades.
Voice-based
trading mirrors features Robinhood
announced in September with its Cortex assistant, which also converts
natural language requests into market scans and custom indicators. Interactive
Brokers introduced a similar tool, Ask IBKR, in October that answers portfolio
questions through typed queries.
This is another product update in recent weeks after
the platform introduced
corporate bond trading to expand its fixed-income offerings.
Options Data Gets AI Layer
Webull’s
new options statistics feature scans options chains for unusual activity and
surfaces potential trades based on volume spikes or price anomalies. The tool
represents a more technical offering aimed at experienced traders who monitor
options flow for signals about market direction.
The
platform also consolidates market data, earnings reports, and news into a
single feed that Vega contextualizes for individual watchlists. Real-time
alerts trigger when holdings or tracked stocks move, with explanations tailored
to each user’s portfolio composition.
Free Access as Revenue
Climbs
Webull is
making Vega available without subscription fees, in contrast to premium tiers
offered by some competitors. The
company reported $131.5 million in second-quarter revenue, up 46%
year-over-year, though it remained unprofitable.
The
brokerage reintegrated
cryptocurrency trading into its main app in August after a two-year
separation and added corporate bond trading in October. Those expansions, along
with a recent launch in the Netherlands, reflect efforts to diversify revenue
as trading volumes fluctuate.
Webull
operates in 14 markets and claims more than 24 million registered users
globally. The platform competes directly with Robinhood, which serves a similar
demographic of self-directed retail investors drawn to commission-free trading
and mobile-first interfaces.
Denier
noted that retail trading activity has rebounded to levels not seen since the
pandemic-era surge in 2020 and 2021, when stimulus payments fueled a spike in
account openings and equity volumes.
The AI
assistant rollout is limited to U.S. customers for now. Webull did not specify
plans to extend Vega to its international user base in Canada, Malaysia, or
Europe.
This article was written by Damian Chmiel at www.financemagnates.com.
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