Former Salesforce (NYSE:CRM) co-CEO Bret Taylor’s artificial intelligence startup Sierra announced on Nov. 21 that it crossed $100 million in annual recurring revenue within seven quarters of its early 2024 launch.
According to Sierra, its AI agents handle customer interactions for more than 95% of Black Friday shoppers across the U.S.
Sierra said that companies often focus on quick resolutions, while deeper engagement requires sustained attention across many touchpoints. Sierra’s goal centers on helping large enterprises deliver dependable service across daily interactions so clients feel supported throughout the entire journey.
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Sierra’s client roster includes brands with long histories in the U.S. market including ADT (NYSE:ADT), SoFi Technologies. (NASDAQ:SOFI), Wayfair (NYSE:W), Rivian Automotive (NASDAQ:RIVN) and Cigna (NYSE:CI).
The company also shared details about the scale of its client base, saying that around 50% of the organizations using Sierra surpass $1 billion in annual revenue, while one-fifth reach more than $10 billion each year.
The platform handles tasks ranging from identity checks for patients through product return support, credit card workflows, and mortgage processes. Homebuyers using the Rocket Mortgage digital tool powered by Sierra’s platform complete the process at a rate four times higher than other groups, according to the company.
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Sierra said its reach covers a large share of key sectors within the U.S.. The company reported coverage that rises above 50% of the families receiving healthcare within the country.
Sierra also said that its platform supports a significant portion of media-related activity and nearly three-quarters of core financial technology functions, starting with banking and continuing through payment systems, insurance work, and investment activity.
Sierra described its Agent Data Platform as a system built to store context from past interactions, giving each AI agent a way to move beyond basic support tasks into areas linked to revenue growth, such as sales outreach, loyalty work, and long-term client retention.
