The Estée Lauder Companies has appointed Ossama Ogla as general manager of its Middle East operations, the US conglomerate announced today.
Ogla, who assumed the role in Sept. 2025, will assist in implementing the company’s Beauty Reimagined programme originally announced by CEO Stéphane de La Faverie in Feb. 2025. The programme seeks to streamline operations while strengthening ELC’s local relevance in the Middle East.
Dubai-based Ogla joins ELC from Dyson, where he served as managing director for the company’s Middle East and African operations for over two years. Prior to Dyson, Ogla spent two years as L’Oréal’s general manager for the Middle East, where he was also a member of the L’Oréal Middle East executive management committee.
The appointment comes after the Estée Lauder Companies reported slight growth in Oct. 2025, following a previous four quarters of decline that had seen its stock plummet to an almost 15-year low. As of Dec. 2025, the company’s stock price had risen by 31 percent year-over-year.
In the Middle East, the core Estée Lauder brand is available via retailers like Sephora and Debenhams, as well as luxury malls and department stores such as Dubai’s Galeries Lafayette and the United Arab Emirates’ Al Jimi Mall, where the Estée Lauder brand launched in late Nov. 2025.
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