It was a year of designer revamps: luxury brands leaned hard into creative revolution as they sought to re-energise customers amid a sharp downturn in sales. Will it work? That’s the key question we examined in Robert Williams’ must-read analysis — “Can Designers Save Fashion?” — which anchored our “Great Fashion Reset” package earlier this year.
As 2025 comes to a close, catch up on our unparalleled coverage of the year’s key creative resets, including probing runway reviews from Angelo Flaccavento and in-depth insight (and more than a few major scoops) from Tim Blanks on Sarah Burton’s Givenchy reboot, Haider Ackermann’s Tom Ford transformation, Demna’s early spin on Gucci, Jonathan Anderson’s re-programming of Dior and Matthieu Blazy’s historic debut for Chanel.
And as we look ahead to 2026, stay tuned for BoF’s analysis on how this unprecedented wave of creative revamps will land with clients as new designer visions hit stores.
Top Stories
1. The Great Fashion Reset | Can Designer Revamps Save Fashion? Chanel, Dior, Gucci and more are betting big on creative reboots to reignite consumer demand amid the biggest luxury slump since 2008. But sticking the landing on an aesthetic refresh is easier said than done, and a new generation of creative directors faces the same systemic challenges that stymied predecessors.
2. Exclusive: Matthieu Blazy’s Vision for Chanel, Revealed. With the season’s hottest debut, Blazy is charting new territory for Chanel — and fashion itself — fuelled by new insights into Gabrielle Chanel’s own creative process, the designer tells Tim Blanks in an in-depth global exclusive interview.
3. Paris Day Three: Jonathan Anderson’s Dior Debut! The Headline That Mattered Most. But that ain’t all… Haider Ackermann cut loose at Tom Ford, writes Tim Blanks.
4. Inside Loewe’s Reset: Fresh ‘Ferocity’ and a New Lens on Craft. Jack McCollough and Lazaro Hernandez’s debut show in Paris saw the designer duo dive head-first into the brand’s links to Spanishness and high craft with a more spontaneous, sportswear-inflected sensibility than their predecessor.
5. Demna and Gucci: Written in the Stars. A look book and a movie were all it took to propel Gucci back into the fashion conversation. But Demna already has his sights set on a February show inflected with ‘a new minimalism,’ the designer told Tim Blanks in an in-depth interview.
6. A Quietly Powerful New Voice at Jil Sander. Simone Bellotti beautifully captures the essence of fashion’s ultimate purist, writes Tim Blanks.
7. Sarah Burton’s Givenchy Debut: First Principles Take Flight. Nearly 75 years after Hubert de Givenchy showed his first collection in Paris, Tim Blanks talks in-depth to Burton about her aim to restore the house’s fortunes by going right back to the beginning.
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