Friday, December 26, 2025

Chipotle Just Launched a New Protein-Packed Menu. Should You Buy CMG Stock for 2026?

Chipotle Mexican Grill (CMG), the popular American fast-casual restaurant chain best known for made-to-order burritos, bowls, tacos, and other Mexican-inspired foods, introduced new items rich in protein on Dec. 23, as well as a restaurant-first snack offering. The initiative responds to strong consumer demand for protein-rich, convenient meals and snacks, influenced by broader health trends (like macro-nutrient focus and GLP-1 diet preferences).

The high-protein menu includes servings such as the Double High Protein Bowl (81g protein), the High Protein-Low Calorie Salad (36g protein) and Adobo Chicken Taco (15g protein), among others. Meanwhile, Chipotle’s first-ever snack offering is a High Protein Cup, which contains a 4-ounce serving of fresh grilled, hand-cut Adobo Chicken (32 g protein, ~180 calories) priced around $3.50-$3.82 depending on location.

Founded in 1993 and based out of California, Chipotle operates over 4,000 restaurants across the U.S. and internationally, with presence in Canada, the UK, France, Germany, Kuwait, the UAE, and others. Chipotle emphasizes fresh ingredients, simple preparation, and customizable orders, often made visible to customers.

Valued at a market cap of $49.8 billion, CMG stock is down 37.1% on a YTD basis. In fact, since ex-CEO Brian Nicol, often credited for structurally overhauling the struggling restaurant chain, left the company in August 2024, CMG stock is down 32.4%. Needless to say, the former COO and current CEO of the company, Scott Boatwright, has a big job ahead of him.

www.barchart.com
www.barchart.com

However, with the new menu introductions and an attention towards health-conscious consumers, CMG stock could start sizzling again.

Chipotle’s financials are bland, a stark contrast to its offerings, which are exciting and full of flavors. Over the past 10 years, Chipotle’s revenue and earnings have increased at compound annual growth rates (CAGRs) of 9.93% and 11.25%, respectively, which is decent but nothing to drool over.

The results for the most recent quarter painted a similar picture as well. Revenues for the third quarter ended Sept. 30, 2025, came in at $3 billion. This denoted a yearly growth of 7.5% with the core Food and Beverage revenue going up by 7.6% in the same period to $2.99 billion. However, comparable restaurant sales remaining flat was a concern as inflationary pressures continued to hit discretionary spending of consumers. Consequently, the number of permanent closures in the September quarter rose to 4 from just 1 in the year-ago period. Thus, Chipotle guided that for 2025, the full-year comparable restaurant sales will decline in the low single-digit range.

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