XTB has
signed a partnership with OKTAGON, a European mixed martial arts organization,
making the Polish online broker (WSE: XTB) the largest MMA
sponsor in the region. The deal builds on XTB’s existing title sponsorship of
Poland’s KSW promotion.
XTB Becomes Largest MMA
Sponsor in Europe with OKTAGON Partnership
The
partnership gives XTB its most extensive presence yet in European MMA. For the
first time in OKTAGON’s history, a sponsor’s logo will appear on all fighter
jerseys. XTB also gets premium placement during live events, broadcasts, and
digital content across OKTAGON’s footprint in the Czech Republic, Slovakia, and
Germany.
“We
naturally support organizations that, like us, have no complexes and constantly
raise the bar,” said Omar Arnaout, XTB’s CEO. “OKTAGON has proven it
has enormous potential and could soon become one of the leading players on the
global MMA scene.”
XTB is not
the only broker investing in promotion through MMA and boxing. In 2024,
Pepperstone became a sponsor of UFC
Asia, while a year earlier FXPro added Aleksandr
Chizov to its roster of brand ambassadors. More recently, boxing
legend Mike Tyson became the face of NAGA Group.
OKTAGON says
it has dominated its home markets in recent years and has broken European
attendance records with events in Germany. The promotion is planning its most
ambitious year yet in 2026, with 18 events scheduled across multiple countries.
“This
partnership is more than a logo in the cage,” said Pavol Neruda, OKTAGON’s
co-founder. “It’s a connection between two worlds that share the same way
of thinking.”
Building on Combat Sports
Strategy
XTB has
been methodically building its presence in combat sports since partnering
with UFC star Conor McGregor in September 2022. The broker later added former UFC champions
Joanna Jedrzejczyk and Jiří Procházka as brand ambassadors.
The
company’s sponsorship portfolio has also included football legend Iker Casillas
as a brand ambassador since February 2023, along with past deals featuring José Mourinho
and current global ambassador Zlatan
Ibrahimović. XTB has also had visibility in boxing, tennis, and Formula 1.
The
strategy is clearly paying off. According to the latest data from the Polish
market, four
out of five newly registered brokerage accounts in Poland were opened with XTB.
With both
the OKTAGON partnership and its title sponsorship of KSW, Poland’s largest MMA
federation, XTB now holds the biggest combined MMA sponsorship footprint in
Europe.
This article was written by Damian Chmiel at www.financemagnates.com.
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