Sunday, January 25, 2026

The Secret to Royal Caribbean’s Growth in 2026 and Beyond

In a challenging industry, Royal Caribbean Cruises (NYSE: RCL) has stood out for its exemplary returns for shareholders over the past five years. The first two articles in this three-part series have looked at Royal Caribbean’s history in the context of the broader cruise industry, as well as the financial prowess that allowed the company to navigate the painful COVID-19 pandemic period with minimal long-term impacts on its business.

In this final installment, you’ll get a closer look at the plans Royal Caribbean has to keep up its momentum and continue fostering growth. The progress it has made so far and the targets it has set for the future has led me to make Royal Caribbean the first stock in my new Voyager Portfolio for 2026.

Person looking off the side of a cruise ship at the ocean.
Image source: Getty Images.

Royal Caribbean has traditionally followed a simple recipe for building long-term shareholder value. It has aimed to increase its capacity at a moderate rate steadily over time. It has also tried to produce moderate yield growth, reflecting its efforts to offer more value to customers in a way that prompts them to spend more. And finally, Royal Caribbean has maintained a diligent, disciplined approach to controlling its costs, allowing for margin improvement and faster growth in net income than its sales gains would suggest.

The company has further cemented its near-term financial goals in a new strategy it calls Perfecta. Royal Caribbean still intends to remain true to its core mission of delivering the best vacations to travelers in a responsible manner. Yet it also believes it can generate average annual growth rates of 20% in earnings per share between now and 2027, along with returns on invested capital in high-teen percentages. Doing all this is important, but Royal Caribbean is also committed to ensuring that it maintains its investment-grade bond rating so as to keep its financing costs from rising sharply.

Royal Caribbean has concentrated on two key areas in which it thinks it can excel and stay ahead of its competition. The company has already begun an ambitious schedule of new cruise ships, with the Star of the Seas and Celebrity Xcel vessels taking to the water during 2025 along with the German Mein Schiff Relax. 2026 should see another ship from the Mein Schiff line as well as the Legend of the Seas. And over the following two years, three new Celebrity ships — Compass, Seeker, and Xcite — will take to the seas, along with the Icon 4 and Oasis 7. The variety of new vessels will support Royal Caribbean’s efforts to cater to all classes of travelers, ranging from budget-conscious bargain hunters to ultra-premium elite travelers.

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