PhonePe. File
| Photo Credit: The Hindu
Phonepe, India’s largest digital payments platform, is planning to grow its financial services distribution business.
It has broadened its offering to include Lending and Insurance Distribution services to capture the large opportunity in India’s financial services sector.
“Driving sustained growth of our Financial Services Distribution business is also a key part of our revenue diversification strategy,” the company said in the management commentary in the just filed public offer document.
“We intend to expand our Lending Distribution business, in partnership with financial institutions, by expanding our partnership with existing credit providers and adding more partners, advancing up the value chain through innovative distribution and building relevant capabilities, including origination, repayments and collections,” it said.
Using data insights, tech capabilities, and distribution scale, Phonepe aims to offer targeted credit products to consumers and merchants, enable seamless repayments and collections, and help lending partners expand credit access— particularly to underserved and new-to-credit segments—through fast, low-code integrations.
It also plans to continue growing the Insurance Distribution business by launching products for insurers based on data insights on new, underserved and unserved users.
Further, to improve the insurance purchasing experience, it intends to simplify communications on product features, provide teleassistance in vernacular languages and build a robust recommendation engine to enable easier product selection.
It claims sustained leadership in market share from December 2020 to September 2025 in terms of the number of transactions and total payments value (TPV) for customer-initiated UPI transactions (as per NPCI data and Redseer Report), as per it’s just filed updated draft red herring prospectus.
PhonePe’s upcoming IPO, is to be among India’s largest public offerings in 2026.
Majority shareholder Walmart proposes to divest approximately 9% of its stake driven by regulatory requirements.
Two other shareholders Tiger Global (0.2%) and Microsoft (0.7%) are participating in sales.
General Atlantic’s 2025 transaction saw it increase its stake to 8.9% through a $600 million investment.
As a part of this transaction, the founders and employees exercised their vested stock options and converted them into shares. They have sold 39% of their shares to General Atlantic, to cover the associated tax liabilities.
Published – January 24, 2026 09:41 pm IST
