NEW YORK CITY, NY / ACCESS Newswire / March 16, 2026 / Stagwell (NASDAQ:STGW), the challenger network transforming marketing through AI, today released its 2025 Annual Report highlighting a record year of net new business, exceptional client work, and cutting-edge AI development and adoption. Download the full report here.
Alongside the Annual Report, Stagwell published a showcase of standout AI work from across its agencies and products, highlighting innovative experiences and projects for Amazon Ads, Afterpay, Google, Lenovo, Samsung, Salesforce, Qualcomm, and many more.
“At Stagwell, we’re embedding AI across our business to stay ahead in the AI revolution, and our 2025 report makes it clear that we are a winner in the age of AI,” shared Stagwell Chairman and CEO Mark Penn. “In an industry of behemoths, legacy players distracted by restructuring and mergers, we have stayed focused – doubling down on offering clients our unique blend of leading capabilities, best-in-class talent, and technology.”
2025 Highlights:
Aggressively adopting AI across our business: Stagwell invested heavily in proprietary platforms, products, and partnerships that operate where marketers already work. This includes The Machine, marketing’s first agentic operating system built by Code and Theory, and reinforced through a landmark partnership with Palantir that combines Foundry – Palantir’s enterprise data and analytics platform – with The Machine’s orchestration layer and The Marketing Cloud’s propriety ID Graph.
Acceleration in AI-powered tool development for self-service marketers: Stagwell continued to invest in The Marketing Cloud, building AI-enabled tools for self-service marketers, which grew 34% organically in 2025 including more than 41% growth in the fourth quarter. Tools within The Marketing Cloud grew exponentially, including BERA posting 73% net revenue growth in 2025, and UNICEPTA posting 168% organic net revenue growth in the fourth quarter.
Delivering exceptional work for clients using AI: Agencies within the Stagwell network used AI to create outstanding work for clients across all capabilities.
Marketing Services: AI transformed production and personalization, automating complexity, scaling creativity, and driving measurable brand impact without proportional increases in cost.
Digital Transformation: AI embedded directly into client workflows, turning data into content, eliminating manual processes, and improving efficiency and digital engagement at scale.
Media & Commerce: Agencies adapted performance for an AI-first discovery economy, making brands legible, optimizing conversion with agentic media systems, and scaling cultural impact globally.
Comms & Advocacy: AI-powered tools and grassroots initiatives expanded targeted outreach and increased brand visibility across industries.
