US-based Church’s Texas Chicken and its international sister brand Texas Chicken are set to enter the Chinese market via a 600-unit deal with Deke Shengtang, which runs several quick-service brands in the country.
In a press release, the fried chicken chain describes the move as its “largest international development agreement”, extending the company’s footprint to its 27th overseas market.
Church’s Texas Chicken and Texas Chicken international business executive vice-president Tim Wadell said: “As we expand around the world, we’re intentional about how we do it.
“The team at Deke Shengtang brings the local expertise and ambition we look for in a partner.
“China presents a significant opportunity, and together, we’re building something designed to last, rooted in local relevance while staying true to who we are.”
The company release also stated that the first restaurant under the partnership is planned for Shanghai, with an opening targeted for “summer 2026”.
Further branches are expected to roll out across China subsequently, with specific locations and design details to be disclosed closer to launch.
The company stated that expansion to China builds on its recent international trajectory, following growth across Europe and other regions last year.
Church’s Texas Chicken and Texas Chicken CEO Roland Gonzalez said: “This is more than growth. It’s a defining moment for our brand.
“China is one of the most dynamic and influential consumer markets in the world, and we’re showing up with a brand that’s built for connection—big flavour, real value, and a spirit that brings people together.
“We’re excited to partner with a team that knows how to win locally.”
Roland Gonzalez was appointed Church’s Texas Chicken’s CEO in February 2025.
“Church’s Texas Chicken to enter China with 600-unit deal” was originally created and published by Verdict Food Service, a GlobalData owned brand.
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