Opportunities in the gaming software market include leveraging AI to lower production costs, adopting cross-platform and remake strategies for consistent returns, and aligning with platform operators like Apple and Valve to enhance distribution. Emphasis on attracting users and optimizing monetization will be crucial.
Dublin, May 12, 2026 (GLOBE NEWSWIRE) — The “Strategic Intelligence: Video Games” report has been added to ResearchAndMarkets.com’s offering.
The gaming software market was worth $254 billion in 2025 and is forecast to reach $352 billion by 2030. Mobile gaming will account for more than half of industry revenues across this period.
Platform operators like Apple, Alphabet, and Valve control the key distribution channels through which games reach consumers. They capture a significant share of industry revenue and set monetization, data access, and revenue-sharing rules for publishers. As a result, publishers without their own platforms rely on platform operators’ ecosystems. Their bargaining power is limited, and their profit margins are compressed.
Meanwhile, amid rising game production costs, publishers are focusing on remakes, remasters, and cross-platform strategies to reduce risk and secure predictable returns. Many are using artificial intelligence (AI) to accelerate game development and reduce costs.
Report Scope
This report provides an overview of the video games theme.
It includes global market forecasts for gaming software.
The detailed value chain consists of four layers: creation, monetization, distribution, and device.
Reasons to Buy
The global video games industry is at an inflection point. Following a decade of rapid expansion, fueled by pandemic-era demand, growth across mature markets is stabilizing.
The industry’s future will be determined less by sheer user growth and more by how it attracts and retains consumer attention, optimizes monetization models, and aligns with evolving technological, macroeconomic, and regulatory trends.
This report provides an invaluable guide to this disruptive theme. It includes comprehensive lists of the leading players across all aspects of the value chain, helping companies identify the right partners.
Key Topics Covered:
Companies Featured
A1 Telekom
AB InBev
Acer
Adidas
Affle (Appnext)
Afreeca.tv
Akamai
Alibaba
Allianz
Alphabet
Amazon
American Express
Analogue
Ant Group
Apple
AppLovin
Asus
AT&T
Atari
Audi
Ayden
Baidu
Baishan
Bandai Namco
Bharti Airtel
Bilibili
Binance
Blacknut
Blast
Blaze
Block
BT Group (EE)
ByteDance
Capcom
CareGame
CD Projekt (GOG)
China Mobile
China Telecom
China Unicom
China UnionPay
Cloudflare
Coca-Cola
Coinbase
Comcast
ConsenSys
Cooler Master
Corsair
Crytek
CyberAgent
CyberPower
DAZN
Dell Technologies
Deutsche Telekom
Digital Turbine
DigitalOcean
Discord
Discover Financial
DouYu
Electronic Arts
Embracer
Epic Games
Everplay Group
Exodus
F5
Fanatics
Fastly
Glorious Gaming
Gnosis Safe
Godot Engine
Hero Esports
Hisense
HP
HTC
Huawei
Hyundai
Intel
Itch.io
Japan Credit Bureau
JP Morgan (WePay)
Kakao
Kick
Kingsoft
Konami
Krafton
KT
Kuaishou
Ledger
Lenovo
LG Electronics
LG Uplus
Liftoff
Line
Logitech
Mad Catz
Maingear
Mastercard
Media.net
MediaLab (Kik)
Mercedes-Benz
Meta
Microsoft
miHoYo
Mintegral
Mobvista
MSI
MyEtherWallet
Naver (CHZZK)
NCSoft
NetEase
Netmarble
Nexon
Nike
Nintendo
Nodwin Gaming
NPCI (Rupay)
Nubia
Nvidia
One Esports
One97 (Paytm)
Ooredoo
Opera (YoYo Games)
Oppo
Origin PC
Paperspace
PayPal
Paysafe
PepsiCo
Perfect World
PGL
Playmaji
Procter & Gamble
Puma
Qihoo 360
Rakuten (Viber)
Razer
Razorpay
RedBull
Redragon
Reliance Jio
Roblox
Roku
Rumble
SafePal
Samsung Electronics
Saudi Aramco
Savvy Games Group
Sea (Garena)
Sega
Select Media
Sennheiser
SK Telecom
Skyesports
Snap
SoFi
Sony
SOOP
Square Enix
StarLadder
Start.io
StarTimes Group
State Farm Insurance
SteelSeries
Stripe
SUD (Cocos)
Super League
Swisscom
Take-Two Interactive
TCL
Telecom Italia
Telefonica
Telegram
Telstra
Temple
Tencent
Thrustmaster
T-Mobile
Toyota
Trezor
Trovo
Turtle Beach
TV2
Ubisoft
Ubitus
Unity Technologies
Valve
Verizon
Visa
Vivendi (Gameloft)
Vivo
Vizio
Vodafone
WePlay Esports
Worldline (Ingenico)
Worldpay
Xiaomi
Xsolla
Zowei
