‘What once required deep technical skill can now be executed with a prompt’

Most of us can admit that artificial intelligence has made aspects of our lives easier — but it’s hard to deny that it’s caused some serious problems. AI harms the environment, CEOs blame layoffs on AI, and it’s impossible to escape AI art. Americans can now add another valid complaint to that list: AI is…


‘What once required deep technical skill can now be executed with a prompt’

Most of us can admit that artificial intelligence has made aspects of our lives easier — but it’s hard to deny that it’s caused some serious problems. AI harms the environment, CEOs blame layoffs on AI, and it’s impossible to escape AI art. Americans can now add another valid complaint to that list: AI is supercharging to financial scams.

Visa (NYSE: V) has published its Spring 2026 Biannual Threats Report (1), which reveals that fraudsters use AI to reach more consumers and make scams more convincing. Paul Fabara, chief risk and client services officer at Visa, said in a press release that “threats are evolving faster than ever.” (2)

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Scams are now the main threat to consumers, and AI is fast-tracking fraudulent behavior. In the second half of 2025, Visa identified almost $1 billion in scam activity (1).

“The rapid adoption of AI has fundamentally lowered the barrier to entry for fraud,” Michael Jabbara, SVP of payment ecosystem risk and control at Visa, said in the press release (2). “What once required deep technical skill can now be executed with a prompt.”

AI helps scammers prey on humans, not technology

In an interview with Moneywise, Fabara explained that AI is transforming fraud in two major ways: impersonations and scale.

Scammers use AI to impersonate sources you would normally trust, such as a bank or even a family member. They do this not only through emails and text messages, which you might suspect by now, but also through phone calls and videos.

“Voice cloning has been a particularly concerning development, as criminals can now replicate someone’s voice using only a short audio sample, making scam calls significantly more believable and emotionally persuasive,” says Fabara. “We’re also seeing increased use of deepfake video, fake customer support interactions and highly personalized phishing campaigns that leverage publicly available data to build trust with consumers.”

Regarding scale, AI tools help fraudsters test, automate, and run scams faster. Phishing emails used to be more generic, but now, Fabara says, criminals can “rapidly generate thousands of tailored messages” to their audiences. This makes it more likely that a person will open an email or respond to a text message.

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