In the swampy Florida heat, a gaggle of enthusiasts, influencers and journalists gathered this week for the opening of Epic Universe, a new theme park in Orlando. The sprawling site, made up of five themed “worlds”, took Comcast, owner of Universal Pictures, $7bn and more than five years to build. Only a 20-minute drive from Walt Disney World, it is a bold bet that the company behind film franchises including Harry Potter and Super Mario can offer something just as magical.
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