Energy Costs Are Catching Up With Big Tech

Artificial intelligence is all the rage these days, and so is its energy consumption. From a game-changing technology that would usher in a new era, AI has recently turned into a problem for manyโ€”a problem that makes electricity more expensive while, apparently, not really living up to the promise of its developers. Big Tech is…


Energy Costs Are Catching Up With Big Tech

Artificial intelligence is all the rage these days, and so is its energy consumption. From a game-changing technology that would usher in a new era, AI has recently turned into a problem for manyโ€”a problem that makes electricity more expensive while, apparently, not really living up to the promise of its developers. Big Tech is still pledging tens of billions in AI spend. Now, it may have to spend a bigger portion of those billions on securing its own energy, and on proving its worth the money that AI users would have to spend on the technology.

A growing number of commentators have been questioning the point of embedding AI into corporate operations recently. Bloomberg analysts this week argued the whole AI story shows signs of overhyping; Uberโ€™s chief operating officer admitted the companyโ€™s investment in the technology has not led to the expected productivity gains. Meanwhile, cities are banning data centers across the United States. Because they are pushing up electricity prices, using a lot of water, and threatening the quality of life in the areas where they are built, according to a recent Gallup poll.

The energy issue seems to be particularly sensitive. The energy consumption of data centers housing artificial intelligence tech is notorious already. Analysts compare this consumption to whole nations. Yet some have argued that the higher electricity prices in some data center-heavy locations are not directly related to their consumption of electricity but rather to the local energy mix. If that mix features a lot of wind and/or solar, bills tend to be higherโ€”as is the case in Europeโ€”and the presence of data centers simply aggravates an already existing problem.

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This is not something that local communities appear to care much about, and with good reason. The International Energy Agency said in a report from this April that electricity demand from data centers generally last year jumped by 17% from the year before, with demand from AI-hosting data centers specifically rising even more substantially. The report noted that while the energy consumption per AI task is in decline, widening use of AI is offsetting this decline, and then some. In short, AI is an energy drain.

Wood Mackenzie this week reported that political opposition to artificial intelligence developers is on the rise across party lines, as politicians take up local communitiesโ€™ concerns with their respective legislative authorities, the focus being on making Big Tech pay out of its own pocket for the investments necessary to secure the electricity and transmission infrastructure the data centers need.

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