00:00 Speaker A
it’s supposed to be less about like, you know, oh, look at what this, you know, AI can do and more of just doing it. Right? Like it’s not uh it’s not meant to call attention to itself really. Uh and some of the features seem genuinely helpful. Uh one of the big things that uh I had seen uh while I was there was how, you know, if you have uh had a text message back and forth with someone, uh you can ask Siri, hey, you know, what was that uh podcast my sister told me about. Uh and without having to open the messages app or anything like that,
00:20 Speaker A
it’ll pull it up and then you can say, all right, well, play it and it’ll play it right away. Right? So it’s it’s things like that that kind of surfacing uh ability, uh you can see right here what the uh what it’ll pop up. There’s also that new Siri app and that’s where you can get all of your various conversations. And and so I think that that’s really kind of the the push here is that it’s going to be a lot more personal. Uh they’re really leaning into the security aspect as well and the privacy aspect. And so, you know, that that’s kind of the the thrust of it.
00:41 Speaker A
The demo was impressive, I got to say. But you know, 2024 was when they announced this. It’s 2026. It’s going to launch as a beta in the fall, so it’s not a full launch. So, you know, I mean, I think kind of uh temper expectations a little bit. It’s still going to be a beta. So it’s it’s hard to to, you know, judge. It’s also going to launch in uh uh uh I think the US uh at first in English. So it’s, you know, it’s it’s still seems as though it’s early days, but, you know, it’s based on uh Google’s technology, you know, Apple kind of judged with it a little bit. Um and, you know,
1:09 Speaker A
I I think that gives it a leg up. But it is hard to say exactly, you know, this is going to be a win. It’s, you know, it’s going to dominate.
