Even with Gold Below $4,150 and Bitcoin Under $64,000, I’d Still Rather Buy This Unstoppable Dividend Stock in July

My big problem with gold and Bitcoin (CRYPTO: BTC) is that they aren’t operating businesses. An ounce of gold will always be an ounce of gold, and one Bitcoin will always be one Bitcoin. The value of either can only rise if someone else is willing to pay more for it. But right now, gold…


Even with Gold Below ,150 and Bitcoin Under ,000, I’d Still Rather Buy This Unstoppable Dividend Stock in July

My big problem with gold and Bitcoin (CRYPTO: BTC) is that they aren’t operating businesses. An ounce of gold will always be an ounce of gold, and one Bitcoin will always be one Bitcoin. The value of either can only rise if someone else is willing to pay more for it. But right now, gold is down 25% from its recent high, while Bitcoin is down nearly 50%.

I’d rather buy one of the world’s largest consumer staples stocks while it is down nearly 30%. Not only has that drop pushed its yield up to 4.1%, which is historically high, but this food and beverage giant is already making changes to its business to get back on track. Here’s why I’d buy PepsiCo (NASDAQ: PEP) over gold and Bitcoin in July.

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A person putting a 100 dollar bill into a piggy bank.
Image source: Getty Images.

Gold and Bitcoin have fallen out of favor

Investor sentiment is the driving force behind price movements on Wall Street. That’s as true of gold and Bitcoin as it is of PepsiCo. However, there’s a material difference between these investments. The only thing that gives Bitcoin value is people’s willingness to own it. Gold has some fundamental value as an industrial commodity, but its primary function in the world is as a store of wealth. Investors don’t seem to view gold and Bitcoin the way they did just a short while ago.

There are several reasons this could be the case. The economic outlook could have improved, reducing the need for a store of wealth. The price of gold and Bitcoin could have risen to the point where their value as a store of wealth no longer makes economic sense. Or investors could have just moved on to other investments, noting that Robinhood‘s (NASDAQ: HOOD) transaction-based revenue from cryptocurrencies fell 47% in the first quarter while revenue from prediction markets rose 320%.

Gold Price in US Dollars Chart
Gold Price in US Dollars data by YCharts

PepsiCo’s price has fallen, too, because investors aren’t as interested in owning the stock. But there’s a deeper reason. The company isn’t performing as well as Wall Street was hoping. Management is working on the problem, adjusting its business to better serve consumer tastes. It is the same thing that PepsiCo has been successfully doing for decades. Being able to adjust and improve its business over time is how the company became a Dividend King, with over 50 consecutive annual dividend increases. It’s how the company grew to become one of the world’s largest beverage and food companies.

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