Huda Kattan has regained full ownership of Huda Beauty after buying back a minority stake held by private equity firm TSG Consumer Partners, the company announced Tuesday.
Kattan, an Iraqi-American beauty influencer credited with driving the mid-aughts trend towards bold makeup looks, founded the Sephora and Boots-stocked prestige cosmetics brand in 2013 with a $6,000 loan. In 2017, she sold a minority stake in the business to TSG at a $1.2 billion valuation.
“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” said Kattan in a statement.
“As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”
Earlier this year, Huda Beauty sold its fragrance line, Kayali, to General Atlantic and Mona Kattan, a co-founder of the line and sister of Huda Kattan, buying out TSG’s stake.
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