Jeff Bezos and Lauren Sánchez Bezos’s wedding may have attracted plenty of online criticism, but there’s no denying its impact.
The event generated $222 million in media impact value for the brands involved, according to analytics firm Launchmetrics. By comparison, that’s 60 percent higher than the entirety of New York Fashion Week last season.
The weekend’s biggest winner was Dolce & Gabbana, who designed the corseted, white, lace dress with a high neck, long sleeves and a mermaid-cut skirt Sánchez Bezos wore to the ceremony. The ensemble, which was inspired by a gown Sophia Loren wore in the 1958 film “Houseboat,” appeared on a digital cover of Vogue. For this moment, the brand earned $14.5 million in media impact value, 28 percent more than it did for its Autumn/Winter 2025 runway show earlier this year.
Other beneficiaries of the Bezos effect were Schiaparelli, who designed the corset dress Sánchez Bezos wore to the welcome dinner, and Versace, which was behind the pink silk chiffon and Swarovski crystals-covered mermaid gown she wore to the wedding party, one of the weekend’s final events. The two generated $4 million and $2.8 million in MIV, respectively.
Many of the brands dressing the guests for the Venice festivities, which reportedly cost $50 million, also benefitted from the exposure. There were several high-profile attendees, including Kendall Jenner, Kylie Jenner, Kim Kardashian, Oprah Winfrey, Usher, Ivanka Trump and Sydney Sweeney. Oscar de la Renta, Dior, Alexander McQueen and Balenciaga all earned more than $1 million in media impact value.
This all came despite the fact that much of the public response to the wedding leaned negative. The ceremony struck a nerve across social media for its “tone-deaf” maximalist excess amid rising political and economic turmoil. And despite her relatively traditional bridal aesthetic, many across the Internet were quick to pan Sánchez Bezos’s look as gaudy.
“I feel like [Sánchez] tries so hard to be classy, but it just doesn’t read as classy; it just really reads as tacky,” said social media user Tabitha Thomas.
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