Alphabet’s Google (GOOGL, Financials) has proposed a fresh set of changes to its search engine results, hoping to avoid another antitrust fine from European regulators. The move comes just ahead of a scheduled workshop with competitors and the European Commission.
The revised proposal, seen by Reuters, seeks to address accusations that Google unfairly favors its own vertical serviceslike Google Shopping, Hotels and Flightsat the expense of rivals. The company has been under pressure since March, when the EU formally charged it with self-preferencing behavior.
Regulators and Google’s critics will meet in Brussels on July 7 and 8 to evaluate the updated plan. The discussions could determine whether Google faces additional financial penalties or gains breathing room to implement voluntary adjustments.
Investors will be watching the outcome closely, as further regulatory action could have broader implications for Google’s core advertising and search businesses.
This article first appeared on GuruFocus.
