New ETF Launches Drop in Q2 Despite Strong Flows

New ETF launches declined during the second quarter of 2025, with 233 funds debuting compared to 271 during the first quarter, according to FactSet.

June accounted for 110 new launches, following 51 in May and 72 in April, according to FactSet. The newest funds showed wide performance swings, with leveraged, single-stock products dominating both the winners and losers.

Issuers continued to launch niche strategies centered around individual stocks and options-based approaches, but volatile markets created challenges for specialized funds. Leveraged, single-stock ETFs comprised many of both the best and worst performers among second-quarter launches, with option-income strategies also playing a prominent role in the new fund landscape.

Recent ETF Launches
Recent ETF Launches

Recent ETF Launches—Source: etf.com Launches Tool & FactSet data

The YieldMax HOOD Option Income Strategy ETF (HOOY) topped the list of new second-quarter launches with a 30% gain in June, attracting $108.8 million in assets, according to FactSet. The fund seeks current income through a synthetic covered-call strategy on Robinhood Markets Inc. (HOOD) stock.

The Leverage Shares 2X Long AVGO Daily ETF (AVGG) posted a 28% June return with $1.9 million in asset flows, according to FactSet. The fund provides twice the daily price movement of Broadcom Inc. (AVGO) stock through swap agreements.

The Tradr 2X Long TEM Daily ETF (TEMT) gained 25% in June with $17.2 million in asset flows, according to FactSet. The fund offers double exposure to Tempus AI Inc. (TEM) stock through derivatives and direct holdings.

At the bottom of the performance spectrum, the T-REX 2X Long GME Daily Target ETF (GMEU) fell 42% in June despite gathering $44.9 million in assets, according to FactSet. The fund provides leveraged exposure to GameStop Corp. (GME) stock.

The Tradr 2X Long QBTS Daily ETF (QBTX) declined 25% in June with $45.7 million in asset flows, according to FactSet. The fund delivers twice the daily performance of D-Wave Quantum Inc. (QBTS) stock through total return swap agreements.

Traditional strategies also appeared among second-quarter launches. The SGI Enhanced Market Leaders ETF (LDRX) collected the highest year-to-date fund flows at $6.2 billion despite launching in May, according to FactSet. The actively managed fund invests in large-cap equities with an options overlay strategy.

The J.P. Morgan Exchange-Traded Fund Trust (JMTG) gathered $3.6 billion in flows since its June 25 launch, according to FactSet. The fund invests in a diversified portfolio of mortgage-backed securities.

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