Despite all the noise of trade tensions, recession warnings, and geopolitical flare-ups, a second Donald Trump presidency has certainly been a boon for the crypto market this year. Trump’s tone has shifted increasingly in favor of crypto, with bold ideas like establishing a U.S. strategic crypto reserve gaining traction.
At the same time, major players like BlackRock (BLK) and Fidelity (FNF) have also stepped in with Bitcoin (BTCUSD) exchange-traded funds (ETFs), making it easier for both institutions and everyday investors to gain exposure. In fact, Bitcoin’s rally has been nothing short of explosive this year, soaring past the $100,000 mark and hitting a stunning $111,946 high in May. At the center of this crypto storm is MicroStrategy, now rebranded as Strategy (MSTR), which has doubled down with laser focus.
The company’s founder and Executive Chairman, Michael Saylor, continues to lean in with bold conviction. Speaking at a Bitcoin conference in Prague last month, Saylor projected that Bitcoin could reach an astounding $21 million per coin in the next 21 years. That certainly explains the company’s relentless buying spree. So, with Strategy riding high on Bitcoin’s momentum, is MSTR stock a buy, sell, or hold in July?
Strategy has firmly established itself as the first public company to adopt Bitcoin as its primary treasury asset, effectively transforming its business model into a leveraged bet on the crypto. Through a mix of equity offerings, debt issuance, and operational cash flow, the company has aggressively accumulated Bitcoin, positioning itself as a high-risk, high-reward vehicle for investors seeking indirect exposure to the crypto market.
Fueled by the crypto’s explosive rise and the company’s aggressive accumulation strategy, MSTR stock has become a hot trade this year. With a market capitalization hovering around $110 billion, shares have surged 29% year-to-date (YTD), crushing the broader S&P 500 Index’s ($SPX) 5.4% return in 2025.
Zoom out, and the rally looks even more striking. Over the past 52 weeks, MSTR stock has soared an eye-popping 173%, leaving the broader market’s modest 13% gain in the dust.
Strategy’s fiscal 2025 first-quarter earnings, released on May 1, offered a mixed bag for investors. Revenue came in at $111.1 million, marking a 3.6% year-over-year (YOY) decline and falling short of analyst forecasts. But the bigger concern was the sharp swing in profitability. The company’s net loss ballooned to $16.49 per share, a steep drop from just $0.31 per share in the same quarter last year.
