Monday, October 13, 2025

A Fresh Look at Google’s (GOOGL) Valuation as Shares Hold Steady

Alphabet (GOOGL) shares have seen muted movement recently, trading near $236. This stability comes after several weeks of wider market swings and offers investors a moment to reassess the company’s positioning as tech valuations continue to evolve.

See our latest analysis for Alphabet.

Over the past year, Alphabet has shown strong momentum. Its 1-year total shareholder return reached 45.6%, and its 90-day share price return was 30.3%, reflecting continued investor confidence amid steady performance and evolving market dynamics.

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With shares holding steady near recent highs and only a modest discount compared to analyst targets, the question remains: Is Alphabet’s true upside already reflected in the current price, or is there room for buyers to benefit from future growth?

According to Investingwilly, Alphabet’s recent share price stands well below the narrative’s fair value estimate. This sets the stage for a bold thesis on its potential upside. As attention turns to Alphabet among the Magnificent 7, this valuation gap is fueling both curiosity and debate in the investment community.

Despite its dominance and innovation, Alphabet is currently the cheapest stock among the “Magnificent 7” (the seven largest U.S. tech companies by market capitalization). This relative undervaluation, combined with its robust fundamentals and forward-thinking strategy, makes Alphabet a highly attractive opportunity for long-term investors.

Read the complete narrative.

What’s propelling such a standout valuation? The narrative spotlights Alphabet’s high earnings quality and a profit growth runway that makes its current multiple look almost conservative. Hint: it all hinges on cash-rich fundamentals, a diversified growth engine, and projections that defy the cautious outlook prevailing in the sector. Ready to discover what’s driving this valuation and where the real surprises lie?

Result: Fair Value of $237.43 (UNDERVALUED)

Have a read of the narrative in full and understand what’s behind the forecasts.

However, Alphabet still faces regulatory scrutiny and the risk of slower ad market growth. Both of these factors could challenge the bullish outlook.

Find out about the key risks to this Alphabet narrative.

While Alphabet appears undervalued from a narrative perspective, a closer look at its price-to-earnings ratio tells a more nuanced story. Trading at 24.8 times earnings, Alphabet is pricier than both the US Interactive Media and Services industry average of 15.3 and its peer average of 54.6. However, it still trades well below a fair ratio of 41.3, which the market could move toward if sentiment shifts. The gap signals both potential opportunity and the risk of overpaying if industry multiples fall back, leaving investors to judge which side will win out. Could this premium be justified, or should buyers be cautious as multiples cool off?

See what the numbers say about this price — find out in our valuation breakdown.

NasdaqGS:GOOGL PE Ratio as at Oct 2025
NasdaqGS:GOOGL PE Ratio as at Oct 2025

Prefer to chart your own course or challenge the prevailing perspective? It takes just a few minutes to dive into the data and assemble your own view. Do it your way.

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Alphabet.

Expand your investing toolkit by tracking down stocks with breakout potential, finding resilient yield plays, or getting ahead with next-wave innovation. These handpicked ideas could help you capture tomorrow’s big winners before everyone else gets on board.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include GOOGL.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

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