Ads on Threads: One Year In – Now Reaching All Users and Markets Globally

Two years after its initial launch, Threads is no longer just a new social app; it’s a rapidly growing conversation platform with its own niche communities and voices. Now, with over 400 million monthly active users, Threads is becoming the best place for conversations about what matters now. For businesses, Threads offers an easy opportunity to extend existing campaigns and join the conversation in this flourishing space.

Expanding Ads On Threads To All Markets

Beginning next week, we are expanding ads on Threads to users in all markets globally. This follows the initial rollout of ads on Threads to advertisers last spring. Ads on Threads are powered by Meta’s proven AI-powered ads system, which means people can expect to see the same level of personalization in Threads ads that they’re used to on other Meta platforms like Facebook and Instagram.

For advertisers, ads on Threads are an easy way to extend the reach of their existing Meta campaigns, automatically adding Threads placements to Advantage+ and manual campaigns. The familiar image, video, and carousel ad formats appear natively in the Threads feed, helping brands reach more people in more places across Meta’s family of apps.

Ads on Threads expansion to all users will be gradual, with ad delivery initially remaining low as we reach global user availability in the coming months.

Enhancing Threads Ads Experience

Since our initial launch, we’ve continued to invest in more flexibility for how ads appear on Threads, as well as introducing more brand safety and suitability features for advertisers to feel confident in where their ads appear.

• Simplified account management: We’re making it easier to manage your Threads account right within Business Settings, alongside your Facebook, Instagram, and WhatsApp accounts. This means you’ll be able to review your Threads accounts within your business portfolio to run ads from Ads Manager or cross-post organic content using Meta Business Suite.
• More ad formats: Ads on Threads now offers 4:5 aspect ratio, carousel format, and most recently the ability to run Advantage+ catalog and app ads on Threads.
• Third-party brandy safety and suitability verification: We expanded third-party verification already available on Facebook and Instagram feed and Reels to Threads feed through Meta Business Partners. We know how important transparency and control are for businesses, which is why we’re proud to provide independent brand safety and suitability verification for Threads feed.

For businesses not already engaging in the Threads dialogue, now is the time. Threads isn’t just a distribution platform; it’s a home for passionate communities driving the conversations shaping our culture. With ads on Threads, businesses can authentically join this conversation while finding new ways to connect with the people most interested in their business. Learn more about ads on Threads here.