Ageas’ plans are “as strong as ever” when it comes to broker growth and the ongoing deals will not be a distraction, its bosses have promised the sector as they flagged home insurance expansion as a key priority.
Ageas signed up in mid-April to buy Esure for £1.3bn from Bain Capital in a deal expected to complete in the second half of this year.
Direct provider Esure had £1.11bn of gross written premium in 2024 while Ageas had £1.52bn in the UK.
Ageas UK CEO Ant Middle previously told Insurance Age that it would create a “balanced” portfolio with 50% of business still through the broking channel and reassured brokers that the insurer would not lose focus on its “heartland and long-held heritage”.
Broker
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