AI-powered stylist and personal shopping tool Alta announced on Monday that it has raised $11 million in seed funding for the two-year-old venture.
The funding round was led by US-based early stage venture capital firm Menlo Ventures, which previously made investments in e-commerce fulfilment logistics company ShipBob and dozens of AI-native companies, with participation from venture firms Benchstrength Ventures, Conviction and Phenomenal Ventures. Arnault family-backed investment firm Aglaé Ventures and entrepreneur and model Karlie Kloss also contributed to the round. Menlo Ventures partner Amy Wu Martin will join the AI-native e-commerce company’s board.
Alta’s personal shopper tool curates apparel recommendations based on factors like users’ current wardrobe, lifestyle, budget, occasion and weather, and allows customers to virtually “try on” outfit recommendations using digital avatars. The seed capital will go towards accelerating Alta’s product development, expanding its engineering and operations teams and growing its AI capabilities.
“We were looking to work with a founder who could bridge deep technical expertise with an intuitive grasp of fashion and consumer behavior,” said Wu Martin. “[Alta founder] Jenny Wang is exactly that. We’re thrilled to back her and join Alta’s journey to reimagine how people shop and dress.”
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