Three years after it purchased BenefitMall, Alabama-based CRC Group is rebranding its employee benefits division as CRC Benefits, the company announced this week.
The change marks a significant step in aligning the division with CRC Group’s broader go-to-market strategy and will include a new logo. CRC Benefits will offer a comprehensive wholesale employee benefits platform and will continue to work with agencies nationwide.
Bob Love is president of CRC Benefits.
CRC Group, headquartered in Birmingham, Alabama, is an independent insurance wholesaler that has grown steadily since its founding in the 1980s. The group is part of Truist Insurance Holdings. CRC acquired Dallas-based BenefitMall, a wholesale benefits general agency, in September 2022.
Topics
Alabama
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