Alphabet’s YouTube Unveils New Sports Only TV Plan

This article first appeared on GuruFocus.

Alphabet Inc. (GOOG, Financials) has launched new subscription options for its YouTube TV service, offering more flexibility for consumers seeking lower-cost, content-specific plans.

The first year of the new SportsPlan is $54.99 a month. After that, it costs $64.99 a month. It gives you access to major sports networks including ESPN, Fox Sports 1, NBC Sports Network, and the new ESPN Unlimited. For an additional $7 a month, subscribers can buy a news bundle.

The first three months of YouTube’s Entertainment Plan, which has channels like Comedy Central, Paramount Network, Food Network, and HGTV, cost $44.99. The price goes climb to $54.99 after that. The price of a News + Entertainment + Family plan starts at $59.99 and goes up to $69.99 after three months.

The normal YouTube TV plan, which features more than 100 channels, will now cost $82.99 a month. You can still buy other features like NFL Sunday Ticket and HBO Max separately.

Analysts argue that Alphabet’s tiered pricing is a way for the company to keep users who are sensitive to price while still making money even while content expenses are going up and streaming competitors are getting stronger.