<span>STORY: Apple on Wednesday unveiled the MacBook Neo – a lower-priced laptop starting at $599.</span><span>It’s one of Apple’s most aggressive entry points into the price-sensitive PC market in years…</span><span>And, it could help Apple broaden its reach among students and first-time buyers.</span><span>The Neo will compete with Google-powered Chromebooks and lower-end Windows devices, where Microsoft’s own efforts to shift to more battery-life-friendly chips have failed to ignite a sales boom.</span><span>The new, cheaper MacBook will be powered by the A18 Pro chip, the same processor that debuted in the iPhone 16 Pro models in 2024.</span><span>In the midst of a global memory chip crunch, the Neo comes with only 8 gigabytes of unified memory, half of what’s in the M4-based MacBook and less than the 12 gigabytes in the iPhone 17 Pro.</span>
