Wednesday, October 15, 2025

Apple (NASDAQ:AAPL) Reports Strong Q2

iPhone and iPad maker Apple (NASDAQ:AAPL) reported Q2 CY2025 results exceeding the market’s revenue expectations , with sales up 9.6% year on year to $94.04 billion. Its GAAP profit of $1.57 per share was 10.1% above analysts’ consensus estimates.

Is now the time to buy Apple? Find out in our full research report.

  • Revenue: $94.04 billion vs analyst estimates of $89.54 billion (5% beat)

  • Operating Profit (GAAP): $28.2 billion vs analyst estimates of $25.86 billion (9.1% beat)

  • EPS (GAAP): $1.57 vs analyst estimates of $1.43 (10.1% beat)

  • Products Revenue: $66.61 billion vs analyst estimates of $62.76 billion (6.1% beat)

  • Services Revenue: $27.42 billion vs analyst estimates of $26.81 billion (2.3% beat)

  • Gross Margin: 46.5%, in line with the same quarter last year

  • Operating Margin: 30%, in line with the same quarter last year

  • Free Cash Flow Margin: 26%, down from 31.1% in the same quarter last year

  • Market Capitalization: $3.12 trillion

“Today Apple is proud to report a June quarter revenue record with double-digit growth in iPhone, Mac and Services and growth around the world, in every geographic segment,” said Tim Cook, Apple’s CEO.

Apple (with its installed base of 2 billion+ devices) proves that huge, scaled companies can still grow. The company’s revenue base of $273.9 billion five years ago has increased to $408.6 billion in the last year, translating into a decent 8.3% annualized growth rate.

In light of its big tech peers, however, Apple’s growth trailed Amazon (15.8%), Alphabet (17.5%), and Microsoft (14.5%) over the same period. This is an important consideration because investors often use the comparisons as a starting point for their valuations. When adjusting for these benchmarks, we think Apple’s price is fair.

Quarterly Revenue of Big Tech Companies
Quarterly Revenue of Big Tech Companies

We at StockStory emphasize long-term growth, but for big tech companies, a half-decade historical view may miss emerging trends in AI. Apple’s recent performance shows its demand has slowed as its annualized revenue growth of 3.2% over the last two years was below its five-year trend.

Apple Year-On-Year Revenue Growth
Apple Year-On-Year Revenue Growth

This quarter, Apple reported year-on-year revenue growth of 9.6%, and its $94.04 billion of revenue exceeded Wall Street’s estimates by 5%. Looking ahead, sell-side This projection illustrates the market sees some success for its newer AI-enabling Apple Intelligence products. However, its anticipated growth is still a far cry from its heyday in the 2010s.

Unless you’ve been living under a rock, it should be obvious by now that generative AI is going to have a huge impact on how large corporations do business. While Nvidia and AMD are trading close to all-time highs, we prefer a lesser-known (but still profitable) stock benefiting from the rise of AI. Click here to access our free report one of our favorites growth stories.

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