This article first appeared on GuruFocus.
Apple (NASDAQ:AAPL) has officially started selling its new MacBook Neo, and analysts believe the lower priced laptop could quickly become an important piece of the company’s broader PC strategy.
According to TF International Securities analyst Ming Chi Kuo, Apple could ship roughly 4.5 million to 5 million MacBook Neo units in 2026. The device only entered small volume production in December and moved into mass production later than originally planned, but Kuo said those shipment levels would still be quite strong for a single laptop model.
The MacBook Neo starts at $599, or $499 for students and education buyers, and analysts say that pricing allows Apple to compete more directly in the mid range laptop market. That segment has traditionally been dominated by Chromebooks from Google (NASDAQ:GOOG) and Windows devices such as Microsoft (NASDAQ:MSFT) Surface laptops.
