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Wix.com (NasdaqGS:WIX) has rolled out new links between its platform and two major ecosystems, tying Wix Bookings into Google Search, Google Maps and Google AI Mode, while deepening its QuickBooks Online integration with Intuit.
See our latest analysis for Wix.com.
Despite the new AI and accounting integrations, Wix.com’s 1-day share price return of 8.69% and 7-day gain of 6.88% come after a much weaker run. The company reported a 30-day share price decline of 18.93% and a 1-year total shareholder return of 64.70% in the red, which suggests recent momentum is improving from a low base as investors reassess both growth potential and execution risks.
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With Wix trading at US$71.31 alongside an indicated intrinsic discount of 53% and a value score of 4 out of 6, the key question is whether this signals a genuine mispricing or if the market is already factoring in future growth.
With Wix.com closing at $71.31 against a widely followed fair value estimate of $158.20, the leading narrative sees a large valuation gap that hinges on how AI products and Base44 spending play out over time.
The acquisition and rapid scale of Base44 is opening new addressable markets beyond traditional website building, such as application and prototype development, broadening total addressable market and further diversifying revenue streams.
Read the complete narrative.
Want to see what is really behind that valuation gap? The most popular narrative leans on faster earnings, firmer margins, and a future profit multiple that assumes Wix earns a premium tech status. Curious which specific growth and profitability targets have to line up for that to hold?
Result: Fair Value of $158.20 (UNDERVALUED)
Have a read of the narrative in full and understand what’s behind the forecasts.
However, this hinges on AI tools and Base44 spend paying off, while higher R&D and marketing costs or rising competition could easily weaken that upside story.
