Seasoned adtech leader to drive product innovation and privacy-first insights for global businesses and marketers
PASADENA, Calif., August 26, 2025–(BUSINESS WIRE)–Azira, a global consumer insights platform, today announced the appointment of Dave Fall as Chief Product Officer. Fall will oversee product and engineering, with responsibilities spanning AI innovation, scalable growth, and delivering greater value for customers. His appointment underscores Azira’s commitment to pioneering advanced analytics for marketers while maintaining high standards of consumer privacy.
With more than 30 years of experience in advertising technology, Fall has held leadership positions at companies including Google, Clickable, and Brand Networks. Most recently, he grew Brand Networks’ revenue 12x in partnership with a top U.S. retailer by leading the company to launch a first-of-its-kind app enabling social creators to capture and share in-store content, creating authentic community engagement. He has also advised a range of early-stage companies to help grow their product portfolios, scale platforms, and commercialize new technologies.
His leadership spans beyond executive roles, having served multiple terms on the NAI (Network Advertising Initiative) Board of Directors, and serving as Treasurer and Vice President of SEMPO (Search Engine Marketing Professional Organization). Fall holds an MBA from Rutgers University and a BS in Industrial Engineering from Worcester Polytechnic Institute.
In his new role at Azira, Fall will lead the company’s product and engineering teams, ensuring successful commercialization of new and existing capabilities, in order to enhance business performance for customers across travel, QSR, retail, automotive, and other key company growth sectors.
“In this AI era, Azira’s stronghold in quality data and consumer protections sets us apart as a leader,” said Dave Fall, Chief Product Officer at Azira. “We see tremendous opportunity to accelerate success by helping global brands and advertisers turn our insights into smarter and more confident decisions that fuel stronger business outcomes.”
“Azira’s technology is only as good as the people behind it,” said Gladys Kong, CEO at Azira. “We’re thrilled to welcome Dave to our growing, best-in-class leadership bench. His experience will help us empower marketers with data they can trust and help us further integrate AI to provide even more value to our customers.”
Fall’s appointment comes on the heels of major industry recognition for Azira, including being named “Overall Data Analytics Company of the Year” by the Data Breakthrough Awards and “Best Location-Based Marketing Platform” by the Martech Breakthrough Awards. His leadership will build on this momentum, further cementing Azira’s position at the forefront of data-driven innovation.
