It’s the final day of Amazon’s Prime Big Deal Days event, and right now is a great time to stock up on fitness products. The best Prime Day fitness deals offer savings on fitness trackers, athletic clothing, and big-ticket pieces of equipment.
We’re seeing deals on smartwatches, headphones, sneakers, and more. If you’ve been hoping to buy an Apple Watch, multiple models are on sale for Prime Day, including the 2nd-generation SE. Shokz, the revolutionary headphones that use bone conduction technology so that users can still hear their surroundings, are 31% off, the lowest we’ve ever seen them go.
We’ve rounded up some of the best sales we’ve found based on our years of deal-hunting experience and personal passion for fitness. Whether you’ve been running for years and are looking to upgrade your gear or you’re hoping to start tracking your fitness and health for the first time, we’ve got you covered. For deals across other non-fitness items, you can explore our guides to the best Prime Day deals and best Amazon coupons.
The best Amazon Prime Day fitness tech deals
Apple Watch SE 2nd Gen (40mm)
The second-generation Apple Watch SE is an impressive entry-level wearable with the same processor as the Series 8 and Ultra, so it’s still smooth despite being nearly three years old. It doesn’t have the advanced health sensors of premium models, but it offers enough features to satisfy most people for its price.
Fitbit Sense 2
Fitbit’s Sense 2 combines the brand’s advanced health and fitness features with decent smartwatch capability, unique sleep tracking, and a clean design reminiscent of the Apple Watch.
Fitbit Inspire 3
The Inspire 3 may be one of Fitbit’s most basic watches, but it still packs a powerful fitness-tracking punch with tons of trackable activities, advanced health features like skin temperature sensing, and a comfortable, lightweight design.
Oura Ring Gen 3 Heritage
Oura Ring’s third-generation Heritage smart ring is a sleek, under-the-radar way to monitor your fitness and general health.
Shokz OpenRun Pro 2
The Shokz OpenRun Pro use bone-conduction near the temples so you can listen to music without compromising your safety.
Apple AirPods Pro (2nd Gen) with USB-C
The AirPods Pro 2 are a big upgrade from their predecessors, with improved noise cancellation and battery life. They also support new aural health features to assess your hearing and function as hearing aids. This model comes with a USB-C charging case and added dust resistance.
Samsung Galaxy Ring
Samsung’s new Galaxy Ring offers AI-backed health tracking in an inconspicuous form. Its simple design conceals three sensors along the inner surface for tracking several metrics, like heart rate, sleep patterns, and distance.
The best Amazon Prime Day fitness equipment deals
NordicTrack T Series 10
This treadmill can reach up to 12 miles per hour and lift to a 12% incline. It’s also foldable and rollable for easy storage when you’re not using it to exercise.
Peloton Original Peloton Bike
The original Peloton Bike still offers a heart-pumping cycling experience in a premium package that’s perfect for spin enthusiasts interested in their first at-home machine.
Manduka PRO Yoga Mat 6mm
The Manduka PRO is thicker and longer than your average mat, making it a great choice for taller users and those who need extra padding. The grippiest of Manduka’s yoga mat lineup, it’s perfect for hot yoga
TheraBand Resistance Band Set
Theraband’s resistance bands are great for stretching and toning your muscles, and can be used for multiple types of exercises.
The best Amazon Prime Day fitness apparel deals
Champion Spot Comfort Sports Bra
With gel-cushioned straps, wire-free molded cups, and targeted ventilation, the Champion Spot Comfort sports bra provides comfort where you need it most.
Under Armour Women’s Crossback Mid Impact Sports Bra
This version of Under Armour’s classic crossback sports bra is ideal for medium-impact exercises such as cycling or weight training. The cups are quick-drying, and the updated construction helps keep them inside the bra a bit better while in the wash.
Ryka Influence
The Ryka Influence is not just stylish and sporty, it’s also lightweight, flexible, and sturdy, offers support and cushioning, and has a low-grip sole and pivot point.
Adidas Kaptir 3.0 Shoes
Made from 50% recycled material, the Kaptir 3.0s are highly cushioned and sleek-looking sneakers perfect for daily wear. We like the soft knit upper, which contributes to their ultra-light feel.
Peloton Cycling Shoes
Peloton’s cycling shoes are compatible with both the Bike and Bike+. They’re delta-compatible cleats that allow you to easily clip in and out of your spin bike.
Prime Day fitness deals FAQs
Is Prime Day a good time to buy fitness items?
Prime Day is a great time to buy fitness items. It’s the last major sale holiday before Black Friday and Cyber Monday, and likely the cheapest you’ll see the majority of these items before Thanksgiving.
When does Prime Day end?
Amazon’s October Prime Big Deal Days are on Tuesday and Wednesday, October 7 and 8, 2025. The deals usually last until the end of the night on the West Coast, so 2:59 a.m. ET. While you’ll have two days to shop, we recommend purchasing items you intend to buy sooner rather than later since hot products often go out of stock during the sale.
What are the best fitness trackers?
The best fitness trackers depend on what you’re looking for in your fitness journey and your day-to-day activity levels. Are you an indoor or outdoor exerciser? Do you want something that tracks your sleep patterns? Considering all of these factors can help you find the fitness technology that’s right for you.
In our tested guide to the best fitness trackers, the Garmin Epix Gen 2 ranks as the best overall fitness tracker, thanks to the watch’s list of legitimately useful features across a variety of activities. In addition to Garmin, we’re also fans of Fibits, Samsung Galaxy Watches, and Apple Watches.
Fitness rings can also help you track your workouts and overall health. The best smart rings we’ve tested are the Oura Ring 4, Samsung Galaxy Ring, Amazfit Helio Ring, and Ultrahuman Ring Air.
Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals, or browse Amazon’s website for the full selection.
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.
