Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE. In this edition, BoF’s content strategist, Shenel Wickramaratne, along with Launchmetrics’ chief marketing officer, Alison Bringé and founder of Beyond Luxury Group and co-founder of Memora, Carlota Rodben, will discuss the new rules of brand ambassadorship — to better understand the full impact of celebrity and influencer partnerships.
The discussion will also explore how resonance — not reach — is now defining success within the influencer economy, as detailed in Launchmetrics’ latest report — “Brand Ambassador Marketing 2025.”
This #BoFLIVE is brought to you in partnership with Launchmetrics and is open to all — simply register below to secure your spot.
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