Brown-Forman (BF-B) Downgraded to ‘Market Perform’

Brown-Forman Corporation (NYSE:BF-B) is included among the 13 Undervalued Dividend Aristocrats to Buy Now. Brown-Forman (BF-B) Downgraded to ‘Market Perform’ Brent Hofacker/Shutterstock.com Brown-Forman Corporation (NYSE:BF-B) is a major player in the global spirits industry that engages in the production and distribution of alcoholic beverages. Brown-Forman Corporation (NYSE:BF-B) had a setback on March 9 when Bernstein…


Brown-Forman (BF-B) Downgraded to ‘Market Perform’
Brown-Forman (BF-B) Downgraded to ‘Market Perform’

Brown-Forman Corporation (NYSE:BF-B) is included among the 13 Undervalued Dividend Aristocrats to Buy Now.

Brown-Forman (BF-B) Downgraded to 'Market Perform'
Brown-Forman (BF-B) Downgraded to ‘Market Perform’

Brent Hofacker/Shutterstock.com

Brown-Forman Corporation (NYSE:BF-B) is a major player in the global spirits industry that engages in the production and distribution of alcoholic beverages.

Brown-Forman Corporation (NYSE:BF-B) had a setback on March 9 when Bernstein downgraded the stock from ‘Outperform’ to ‘Market Perform’, while also cutting its price target from $37.5 to $29. The reduced target still indicates an upside of almost 20% from the current levels.

Bernstein expects Brown-Forman Corporation (NYSE:BF-B)’s margins to suffer from more costly barrelled whisky for longer than initially forecasted. Therefore, the analyst firm sees the stock trading sideways for the foreseeable future.

That said, Brown-Forman Corporation (NYSE:BF-B) reported better-than-expected results for its Q3 2026 earlier this month, exceeding estimates in both earnings and revenue. However, the broader category pressure continues to weigh it down, and the spirits maker expects both its organic net sales and organic operating income to decline in the low-single digit range in full-year 2026.

Brown-Forman Corporation (NYSE:BF-B) was recently included in our list of the 12 Best Alcohol Stocks to Buy Right Now.

While we acknowledge the potential of BF-B as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 40 Most Popular Stocks Among Hedge Funds Heading into 2026 and 11 Best Utility Stocks to Buy for Dividends in 2026.

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