Apple (AAPL) is one of the most well-respected companies in the tech space. The company hit a notable milestone in October, becoming the third company to ever surpass a $4 trillion market capitalization, according to NBC. Despite its size, Apple stock has lagged behind other tech behemoths, specifically Nvidia and Microsoft, as it has enjoyed a 12% rise in price in 2025 compared with Nvidia’s 36% rise and Microsoft’s 21% jump as of Nov. 14.
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With Apple hitting the record, retail investors may be wondering whether now is the right time to buy stock or whether it’s wise to patiently wait for a better opportunity to purchase. Here’s what to consider for investors on the fence about purchasing Apple stock.
Growth is a key indicator that analysts watch to determine growth opportunities for a company. Although Apple has had a modest increase in stock price this year, it could be better. The perceived lack of a long-term plan with artificial intelligence (AI) holds it back somewhat, according to NBC.
Less-than-stellar iPhone sales are another drag on Apple’s performance.
“Apple’s modest growth is due to slowing iPhone sales — particularly in China, a lagging AI strategy compared to its competitors, increased scrutiny of its business model by regulators, tariffs, market saturation, and a lack of revolutionary innovation compelling consumers to upgrade,” said Stephen Callahan, trading behavior analyst at Firstrade Securities.
Understandably, this may make some investors hesitant to invest in Apple stock.
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The timing of purchasing any stock typically depends on the investor’s appetite for risk and their timeline. That being said, there are some reasons to consider an investment in Apple.
For one, The Motley Fool noted that sales for the new iPhone 17 have been strong. Moreover, Apple has a strong balance sheet, making it a highly attractive investment opportunity.
“Factors saying it’s a good time to buy include the current iPhone 17 and the upcoming iPhone 18 being expected to drive strong demand and revenue growth in the coming quarters. The company has great financials, including strong free cash flow, which some analysts believe makes the stock undervalued,” Callahan said.
Such variables make Apple compelling to analysts monitoring the stock. “Several analysts maintain ‘Buy’ or ‘Strong Buy’ ratings, with high price targets in the next 12 months,” Callahan said.
