Does Klarna (KLAR) Joining Google’s Universal Commerce Protocol Clarify Its AI Payments Strategy?

Does Klarna (KLAR) Joining Google’s Universal Commerce Protocol Clarify Its AI Payments Strategy?
  • In early February 2026, Klarna announced it is joining Google’s Universal Commerce Protocol, deepening a multiyear collaboration that already spans Google Pay, Google Store, Google Play, Google Cloud, and support for Google’s Agent Payments Protocol.

  • The move positions Klarna’s payments and commerce platform to plug directly into emerging AI shopping agents, giving merchants, payment providers, and consumers a standardized way to transact across multiple AI-driven channels.

  • We’ll now examine how Klarna’s participation in Google’s Universal Commerce Protocol reshapes its investment narrative amid growing legal scrutiny.

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To own Klarna today, you need to believe its payments and banking platform can translate user growth and partnerships into durable economics, despite ongoing losses and intensifying legal scrutiny around its IPO disclosures. The Google Universal Commerce Protocol (UCP) tie up could reinforce the AI and distribution story, but it does not change that the most immediate overhang is the securities class action focused on loss reserves and disclosure quality.

The most relevant recent development alongside UCP is Klarna’s launch of instant peer to peer payments in 13 European countries via the Klarna app. This extends Klarna beyond checkout into everyday money movement, which matters if you see future revenue per customer being driven by a broader neobank offering rather than just buy now, pay later transactions.

Yet against this product momentum, investors also need to weigh the growing number of lawsuits alleging Klarna understated loss reserve risks shortly after the IPO…

Read the full narrative on Klarna Group (it’s free!)

Klarna Group’s narrative projects $6.2 billion revenue and $625.1 million earnings by 2028. This requires 24.8% yearly revenue growth and a $849.1 million earnings increase from $-224.0 million today.

Uncover how Klarna Group’s forecasts yield a $45.59 fair value, a 152% upside to its current price.

KLAR 1-Year Stock Price Chart
KLAR 1-Year Stock Price Chart

Fourteen members of the Simply Wall St Community currently see Klarna’s fair value anywhere between US$14.85 and US$47.78, underscoring how far opinions can diverge. Before taking a view, you may want to weigh that spread against Klarna’s dependence on powerful distribution partners that could, over time, push competing offerings to merchants and consumers.

Explore 14 other fair value estimates on Klarna Group – why the stock might be worth 18% less than the current price!

Disagree with existing narratives? Create your own in under 3 minutes – extraordinary investment returns rarely come from following the herd.

  • A great starting point for your Klarna Group research is our analysis highlighting 2 key rewards that could impact your investment decision.

  • Our free Klarna Group research report provides a comprehensive fundamental analysis summarized in a single visual – the Snowflake – making it easy to evaluate Klarna Group’s overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include KLAR.

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