Amazon Prime Day is one of the biggest deal events of the year, second only to Black Friday (about five months away). The retailer’s huge savings event usually lands in summer every year, and in 2025, it’s longer than ever: July 8 to 11. If you can’t wait for the festivities to begin, there’s plenty of savings to be had now. That’s why I’ve rounded up the best early Prime Day deals you can shop for in the days before the event.
Prime Days of the past were 48-hour stints, giving members a brief window to score savings on TVs, air fryers, viral fashion trends, beauty products, mattresses, and more. This year’s longer sale ensures even more time for shoppers to peruse deals, though I always recommend acting fast if you’re interested, since stock can sell out in the blink of an eye.
Keep scrolling to find some of the best Amazon deals on products we’ve researched, tested, and vetted below. Many of them are locked behind Prime membership, so if you’re not yet subscribed, hop on that free trial as soon as you can. Be sure to keep tabs on our Prime Day coverage, too, since we’ll be reporting on the best products and discounts that go live during the event.
My top 5 early Prime Day deals
As a deals editor with Insider Reviews, I’ve covered a lot of sales events and years of Prime Days. Plenty of discounts are going to be thrown at shoppers in the coming days, but not all are created equal. Though all of the deals in this story are vetted by my team and me, these five are my favorite when it comes to especially great prices on good stuff.
Breville Barista Touch
The Breville Barista Touch takes the great design and high-quality espresso of the Barista Express and adds the tech to help you create and save your favorite drinks.
Motorola Razr (2023)
The Motorola Razr (2023) is the most affordable foldable phone we can recommend. It runs on a mid-range processor, but we’d fully expect its OLED 144Hz display on a more expensive model. The biggest compromise for its affordable price is the small cover display, which is fine for showing notifications but doesn’t show as much information as the large cover displays on more expensive foldables.
Travelpro Altitude Expandable Laptop Backpack
This epic backpack is designed to look stylish and compact but provides ample room for all of my travel essentials. It has special features like a QuickSlip pocket with magnetic closure for easy access to my phone on the go, airline-grade aluminum hardware inside, and a padded airflow panel at the back to keep it comfortable when I’m dashing between gates.
Amazon Kindle Unlimited Subscription (3 Months)
Amazon’s Kindle Unlimited offers access to millions of e-books and thousands of audiobooks as part of a monthly subscription. You can access your titles on a Kindle, computer, or mobile device.
Best early Amazon Prime Day tech deals
Amazon 65-inch Fire TV Omni Mini LED
The Omni Mini LED is Amazon’s flagship smart TV model. It uses a Mini LED backlight to provide a bright, high-contrast image. The display also has a fast 144Hz refresh rate for smoother gaming performance.
Samsung Galaxy Z Flip 6
The Samsung Galaxy Z Flip 6 offers a lot of the same features as its predecessors, plus improved durability, better battery life, and better cameras.
Motorola Razr (2023)
The Motorola Razr (2023) is the most affordable foldable phone we can recommend. It runs on a mid-range processor, but we’d fully expect its OLED 144Hz display on a more expensive model. The biggest compromise for its affordable price is the small cover display, which is fine for showing notifications but doesn’t show as much information as the large cover displays on more expensive foldables.
Amazon Echo Spot
The new Amazon Echo Spot features a brand-new display face and functions best as an alarm clock smart speaker. It offers rich sound and can control your smart home’s other devices with the help of Alexa.
Insta360 Link 2
Like its predecessor, the Link 2 delivers high-quality 4K video. Its large half-inch sensor captures more light, resulting in better quality in low light. Its camera sits on a gimbal, allowing it to track and automatically pan and tilt to keep the user in the center of the screen. Besides a new design, the Link 2 has improved noise cancellation and a lower price.
Jackery Explorer 300 Portable Power Station
The Jackery Explorer 300 Portable Power Station can power or charge six small devices at a time and recharges using a solar panel (not included), wall outlet, or car port. Right now, it’s at an all-time low price when hitting the coupon box at Amazon.
Amazon Kindle Unlimited Subscription (3 Months)
Amazon’s Kindle Unlimited offers access to millions of e-books and thousands of audiobooks as part of a monthly subscription. You can access your titles on a Kindle, computer, or mobile device.
Best early Amazon Prime Day home deals
Nespresso VertuoPlus
The Nespresso VertuoPlus takes all the work out of making espresso at home. It’s a sleek and user-friendly machine that brews coffee and espresso at the touch of a button and has an adjustable water tank so it can fit wherever you need it to.
Cosori 5-Quart 9-in-1 Air Fryer
Cosori makes reliable and affordable small kitchen appliances. This air fryer has a nonstick basket and holds enough food for up to four people, making it perfect for small groups and spaces.
Breville Barista Touch
The Breville Barista Touch takes the great design and high-quality espresso of the Barista Express and adds the tech to help you create and save your favorite drinks.
Instant Pot Pro 10-in-1 (6 Qt)
It’s a pressure cooker, slow cooker, rice and grain cooker, steamer, saute, sous vide, yogurt maker, sterilizer, and warmer all-in-one. The 28 program settings are great for making a bunch of different meals, but there are also five programmable settings for your own special recipes. The 6-quart capacity cooks up to six portions , and it has over 11 different safety features.
Best early Amazon Prime Day beauty deals
Mario Badescu Facial Spray
Known for hydrating skin and refreshing makeup, the Mario Badescu Facial Spray is made with aloe, herbs, and rosewater, and is suitable for all skin types. You can use it at a toner after cleansing or as a refresher for makeup.
Bio Ionic Long Barrel Curling Iron
For extra-long hair lengths, the Bio Ionic’s styler boasts an extra-long barrel, ensuring every part of each strand is evenly heated.
GilletteLabs Heated Razor
Gillette developed a razor that delivers heat directly to your face while you’re shaving. It has 5 blades, a warming bar with two heat settings, and FlexDisc technology to contour your face and neck.
Waterpik Cordless Pearl Water Flosser
The Waterpik Cordless Pearl gives you all the functionality of a powerful water flosser without the huge foot print on your counter. It’s great for saving space or bringing with you on trips.
Laneige Water Bank Gel Moisturizer
Fans of Tatcha’s Water Cream will love this formula from Laneige, as it’s comparable in texture. Both feel weightless on the skin. Highlighted ingredients include squalane to lock in moisture, niacinamide (vitamin B3) for radiance, and a probiotic-derived complex.
Best early Amazon Prime Day fashion deals
Mission Cooling Bucket Hat
Mission cooling hats are incredibly effective at regulating body temperature when outside on hot days. They keep wearers cool and comfortable; we recommend them to anyone who spends a good bit of time outside.
Sherpani Soleil AT Bag
Made from 40 repurposed plastic bottles with vegan leather detailing, this sustainable bag offers a variety of specialized compartments fitted with clip locks to keep your belongings safe.
Travelpro Altitude Expandable Laptop Backpack
This epic backpack is designed to look stylish and compact but provides ample room for all of my travel essentials. It has special features like a QuickSlip pocket with magnetic closure for easy access to my phone on the go, airline-grade aluminum hardware inside, and a padded airflow panel at the back to keep it comfortable when I’m dashing between gates.
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Amazon Prime Day FAQs
When is Amazon Prime Day 2025?
Amazon Prime Day 2025 officially takes place from July 8 to 11. It’s a longer event than ever, since historically, it only lasted for two days.
Do I need a Prime membership for Prime Day?
Amazon Prime Day is exclusive to Prime members, making it one of the best perks of signing up. If you have yet to join, it’s a feature-packed subscription with benefits to reap year-round. Newcomers can take advantage of a free trial, too.
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.