Dubai Basketball has partnered with Dubai-based
fintech firm Equiti, naming the company its Founding Partner and Official
Digital Wealth Partner for the next three seasons. The collaboration comes as the team prepares for its debut
in the EuroLeague.
Celebrating the New Partnership with Pop-Up Event
The partnership was celebrated with what the company
described as a retro-futuristic half-court pop-up at the Ritz-Carlton on
Jumeirah Beach. Fans and VIPs reportedly witnessed star players Davis
Bertans and Nate Mason showcase their skills and compete in a fast-paced
‘30-Second Basket Challenge’ for limited edition prizes.
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“This partnership goes beyond the court – it reflects
our shared commitment to showcasing Dubai’s talent on a global stage,
challenging convention, creating opportunities, and setting a blueprint for the
next era of success,” commented Iskandar Najjar, Equiti Group CEO and
Co-founder.
Since its 2024 debut, the team has reached the ABA League semi-finals and became the first club from the region to secure a EuroLeague wild card. The 2025/26 EuroLeague season kicks off on September 30th, when
Dubai Basketball faces Partizan at Coca-Cola Arena.
Equiti branding will reportedly appear on Dubai
Basketball jerseys, courtside, and across digital platforms, while fans can
engage in interactive experiences and competitions.
Recent Developments at Equiti
Meanwhile, Equiti Group promoted three executives to
senior leadership roles last month as the multi-asset broker expanded its
global operations and enhanced its technology capabilities. Sartaj Singh was
named Chief Technology Officer after leading the company’s technology division
for over a year.
Rick Fulton was appointed to the newly created
position of Chief Risk and Audit Officer, while Sean Hong was promoted to Chief
Financial Officer. The company said these upgrades were part of its strategy to
compete with larger online brokerage rivals.
Related: Equiti Capital UK’s Profit Falls 52% as Trading Costs Rise
However, the company’s UK operations remained under
pressure. Equiti Capital UK Limited, a London-based brokerage focused on
institutional CFD trading, recently reported a 52% drop in annual profit last
year, falling to $530,000 from $1.1 million in 2023.
Rising operational costs offset a 4% increase in net
trading revenue to $32.2 million, driven by higher trading volumes and expanded
product offerings
More about Equiti:
This article was written by Jared Kirui at www.financemagnates.com.
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