Exclusive: Rare Beauty Appoints Chief Brand and Marketing Officers

Rare Beauty has promoted Joyce Kim and Ashley Murphy to the roles of chief brand and chief marketing officer respectively, the company announced on Wednesday.

Murphy and Kim’s appointments follow the departure of founding chief marketing officer Katie Welch, who joined Chanel as US head of brand and communications in January.

Both Kim and Murphy are longtime staffers of the premium cosmetics brand, which was launched in 2020 by Selena Gomez. Kim was its founding chief product officer, while Murphy, who also joined pre-launch in 2019, was most recently vice president of consumer marketing. Kim previously worked at L’Oréal-owned Nyx Cosmetics, while Murphy has experience at The Honest Company and Hourglass.

“There are a lot of things that are part of our brand ethos that other brands have started to adopt,” Kim told The Business of Beauty. “We’re excited to continue being rooted in that, and not wavering and trying to flex with every trend.”

In their new roles, Murphy and Kim said they would be continuing to build brand equity in cosmetics and fragrance, innovating in easier-to-use packaging to improve accessibility and testing new marketing tools like the social media platform Snapchat.

“We’re figuring out the next two to five years,” said Kim. “The biggest challenge when you’re a brand of this size is making sure that you are consistent in your messaging, that you’re evolving with the shifts of the space.”

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