The multi-hyphenate entertainer Rihanna’s beauty label Fenty announced an exclusive partnership on Monday with Reliance Retail that will launch its makeup and skincare lines at Sephora India and Tira Beauty on August 7.
Fenty Beauty and Fenty Skin will be available online and in all of Sephora India and Tira Beauty’s combined 50 doors across 16 cities. Founder Rihanna announced the news with posts to the social media platforms Instagram and X with the caption: “INDIA, are you ready?”
In a statement, Isha Ambani, the director of Reliance Retail ventures and founder of Tira Beauty, said the launch “underscores our commitment to making the world’s best global brands available to the Indian consumer.”
Reliance Retail is India’s largest retailer, and operates chains like Smart Bazaar alongside foreign franchises like 7-11 and Sephora. Reliance’s own specialty beauty retailer, Tira Beauty, launched in 2023.
Fenty Beauty was previously available in India online through the beauty retailer Nykaa’s Cross Border Store, where it launched in March 2024. Earlier this year, online shoppers noticed that Fenty’s products had quietly disappeared from the digital storefront.
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