Monday, October 13, 2025

For US Companies, Europe Is Hard to Resist: Credit Weekly

(Bloomberg) — Companies are increasingly looking to Europe to raise money cheaply, a shift that is turning out to be a near-term positive for US corporate debt.

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Verizon Communications Inc. this week sold €2 billion ($2.31 billion) of debt, its first deal in the European market since early 2024. Earlier in July, FedEx Corp. and PepsiCo Inc. both sold debt in the common currency, their first offerings there since 2021.

US companies have sold €116.3 billion ($134 billion) of debt in Europe this year, known as reverse yankee issuance, just €4.4 billion shy of an annual record with about five months left in the year. Some corporations, like FedEx and PepsiCo, are just refinancing euro debt that’s maturing, but the aggregate figure is higher with good reason: the European Central Bank is in active rate cutting mode amid muted inflation pressures, while the US hasn’t cut rates since December.

“From an issuer’s point of view, it’s less expensive to borrow in euros,” said Gordon Shannon, a portfolio manager at TwentyFour Asset Management.

The outlook for US rates in the coming months is getting hazier. A report on Friday said job growth slowed sharply over the past three months and the unemployment rate rose, signaling the labor market is shifting into a lower gear and giving the Federal Reserve more leeway to cut rates.

US Treasury yields dropped, but to levels seen in early July. Even with Friday’s market moves, borrowing in Europe remains cheaper. For borrowers that hedge, that dynamic may change in the coming days.

Even so, over time the shift is probably toward more company bond sales in Europe, according to Hans Mikkelsen, US credit strategist at Toronto-Dominion Bank’s TD Securities. As the US continues to impose more tariffs on other countries, including fresh levies announced on Thursday, foreign investors may have a “natural tendency” to buy less US corporate bonds in favor of Euro-denominated corporate debt, Mikkelsen said in an interview. That decrease in demand will lead companies to seek out investors where they are.

“It’s a bit of a long-term structural development where you’ll see more US companies ease into those other markets,” Mikkelsen said in an interview. “There will be less demand for US corporate bonds and more demand for non-US corporate bonds. US companies will have the same issuance needs. So they have to realize that they have to fund themselves more in other currencies.”

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